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What is an SEO Audit?
A Search Engine Optimization (SEO) audit provides an overview of your website’s performance on search engines like Google or Bing. A website SEO audit report is created using technical SEO audit software. This report shows what improvements you can make to optimize your website and rank higher than your competition.
Once your website ranks higher in Search Engine Result Pages (SERPs), you get more traffic to your website and your conversion increases, boosting your revenue. Thus, SEO website auditing is an essential activity for every business these days.
Why is an SEO Audit necessary?
Ideally, businesses should perform SEO audits regularly to monitor their Key Performance Indicators and adapt accordingly. Professional SEO audits provide the base for your optimization strategy to improve your ranking.
Without professional support and access to online SEO tools, it is difficult to measure your website’s performance. Instead of free SEO tools, we use technical SEO audit software and Google SEO tools to develop our report.
What does an SEO Audit Contain?
An SEO audit comprises two distinct parts which highlight the following issues:
Technical SEO Audit
Indexing Check if all web pages are visible on search engines 
Page Speed Assess website loading speed and its effects on bounce rate 
Internal Links Ensure webpages have proper internal linking 
Mobile-friendliness Make sure the website is mobile-responsive to rank positively 
Crawling Add webpages to the Robots.txt file to ensure search engines can crawl them 
Navigation Simplify navigation to make the website user-friendly 
URL Structure Craft crisp URLs to improve visibility on search engines 
On Page SEO Audit
Backlinks Ensure Quality and Quantity for improved ranking 
Meta-tags Following Google’s criteria for landing page meta-tags 
Content Quality Review the relevance of your webpage content 
Content Quantity Make sure your webpage has reasonable word-count 
Headlines Use keywords in H1 and H2 tags properly 
Duplication Remove content duplication and use canonical tags 
Linking Paths Follow an SEO-friendly approach for linking paths 
Focus Keywords Research and add focus keywords throughout the content 
What to Expect from our SEO Audit?
A free-of-charge website SEO audit 
Competitor analysis and comparison 
Explanation of website errors 
Suggestions on fixing critical issues 
Accurate website performance metricsWhy Choose Outsourcing4work for SEO?
ExpertiseOur SEO specialists assess your needs effectively and develop the right strategy for SEO
Results We take a goal-oriented SEO approach to deliver desired results and rank your website in SERPs
FlexibilityWe deliver flexible and customized SEO services according to your website needs
QualityWe adopt proven white-hat SEO practices to provide high-quality services
CostWe offer cost-effective services through our flexible SEO packages
Time Our experts eliminate the learning curve, identify and resolve the issues swiftly to improve your website ranking
Tools & Trends We utilize top-of-the-line tools and stay up-to-date with the latest SEO trends enabling quick adaptation to changes in Google search algorithms
ReportingWe ensure monthly SEO analysis and progress reporting which allows us to review our SEO strategy and pivot our approach as needed
Data Protection We set the highest standards for the protection of your data. Internal data protection officers guarantee compliance with the European data protection basic regulation (GDPR) in all work processes