A positive corporate culture is becoming more important as remote work increases. The COVID 19 pandemic has prompted many companies to offer an alternative work solution to the traditional one. Working from a home office has become the norm for companies of all sizes and now defines many people’s workday. Some companies are delighted with the flexibility they have gained, while others are experiencing a loss of corporate culture.
How can a positive corporate culture be shaped in times of remote work?
Corporate culture refers to prevailing values, norms and attitudes that influence actions, behaviours and decisions within an organization. It influences structure and organization and contributes to positive communication and collaboration among employees. Corporate culture includes unwritten rules, attitudes and manners among each other that develop over years.
Corporate culture can contain some of the following elements:
• Behaviors and interactions: greetings, dress code, cohesion and loyalty.
• Managers: personal responsibility, decision-making, trust
• Communication: tone of voice, tone during breaks, communication channels (e-mail, telephone or radio)
• Organization and structure: work teams, flat hierarchies, self-organization, working conditions
• Working environment: workplace design, food and beverages
• Values and norms: Attitude toward mistakes, willingness to take risks, core competencies (speed, creativity or innovation)
Despite Remote Work: Building Social Closeness
In a home office environment, company culture is a primary concern for many leaders. How can ceremonies and rituals be reenacted and reimagined virtually? How can bonds be built and created with little or no face-to-face interaction? In a virtual business setting, company culture does not just disappear but can be reinforced to assist employees and freelancers. People need regular social interaction to stay motivated and happy at work. In a home office, interpersonal contact with fellow employees is non-existent. However, with the advancements in technology, companies can utilize benefits from different online messaging and communication platforms. Regular meetings in the digital space create proximity.
Relying solely on digital gimmicks will not be enough to develop a positive corporate culture in the home office. Just as in traditional offices, your entrepreneurial social skills will also matter in the digital space.
At this point, we have highlighted three valuable tips for you:
Tip 1: Employee well-being
When employees work from home, the work-life balance looks like it has been turned upside down. An intensive exchange with the team is therefore inevitable.
Regular and active conversations with the team are an indispensable factor in remote working. The question of the working environment is also relevant. Open and transparent communication is thus inevitable and allows the employee to feel important despite the physical distance between employer and employee.
Tip 2: Stick to traditions
Corporate traditions represent an important feel-good factor for employees. It is important to uphold the traditions that already exist. Celebrate every achievement of employees, as this is important and can boost employee morale.
In everyday working life, employees would have lunch breaks together. As a business owner, continue with these rituals. In the digital space, book fixed times when the team can take a break together.
Tip 3: Encourage communication
The lack of direct contact may often lead to a lack of clarity and direction in the home office regarding the tasks to be completed. Instead of issuing long statements every day, managers should be available more frequently in the remote office to provide assistance. Employees need to feel that supervisors are there for them, despite the greater distance. In addition, open communication between all employees can foster greater inclusivity in the team.
Remote Work: How customers and employees benefit
Location-independent work: The model of the future world of work. Employees enjoy flexibility and continuously improve their work-life balance. Remote Guru companies, like Outsourcing4work, specialize in implementing home office models.
Maintaining or developing a positive corporate culture despite remote working? This is no problem for Outsourcing4work professionals! With over 25 years of experience in the market, we have developed a well-rehearsed digital infrastructure and communication structure.
Let your company benefit from our future-oriented remote model.
Arrange a free and non-binding initial consultation now.