Do you know that around 60% of businesses resort to digital marketing to promote their products and sales worldwide? Consequently, this growing demand for digital marketing has opened enormous opportunities for expert digital marketers. If you are also willing to pursue your career in digital marketing, you need to complete globally acclaimed digital marketing certifications. These courses will significantly increase your knowledge and competence regarding digital marketing skills, types, and effective marketing campaigns.
Why Are Digital Marketing Certifications Important?
Marketers carry grave responsibilities of creating professional and impactful digital marketing campaigns to generate leads and boost sales. For this matter, your marketing skills and experience make a difference. To know your customers’ interests and cater to their individual needs is all that a marketer needs to take care of. With the rise in the number of competitors, businesses are seeking the services of innovative and talented marketers who could think out of the box and bring their marketing campaigns to the next level by incorporating unique marketing strategies and pinpointing the needs of their target audience.
However, you must be wondering how to acquire such expertise and compete with other marketers on a global level. After all, it can be extremely challenging to convince your audience to get your services in the presence of so many other competitors. You may also happen to face many difficulties in proving your mettle to your recruiters and getting a potential job opportunity. The truth is that even top marketers have gone through such phases. Everybody starts from somewhere. They also took years to reach that level of expertise. Nonetheless, you can acquire such knowledge at an incredibly faster rate by signing up for the top digital marketing certifications. These marketing courses can provide you with top-notch knowledge about emerging marketing strategies, trends, and skills to stand out from the rest.
Top 9 Digital Marketing Certifications
Unfortunately, the internet is copious with sites that offer marketing courses that may cost you an arm and a leg but are not worth your time. Therefore, it has become a pretty complicated task to choose the right marketing course to increase your competency as a marketer. Employers usually prefer those candidates who have completed marketing courses from globally acclaimed institutes to be assured that their company is in the right hands. Let’s explore the top 10 marketing courses worth your time and money.
Digital Marketing Institute
Digital Marketing Institute offers one of the world’s top marketing certifications.
Digital Marketing Pro
The cost of these marketing courses may not fit the budget of everyone but are indeed worth it. By signing up for these courses, you can get the top-notch skills needed to compete with other marketers on a global level. This will help you gain an internationally recognized digital marketing certification and build a successful career with any reputable organization. The course covers all the essential skills, from a detailed introduction to digital marketing and website optimization to a master class about marketing strategies. Once you have finished the course, you will enter the business sector as a proficient marketer with expert knowledge about consumer psychology, social media marketing, content marketing, research methods, marketing campaigns, trends, challenges, Outsourcing, and so on. Consequently, you would not be having a superficial knowledge about digital marketing but a profound understanding of all that impacts business sales, i.e.:
What are the essentials of a successful marketing strategy?
What affects consumer behavior?
How to pinpoint the needs of the target audience?
Whether you should focus on curating content or creating content?
SEMrush SEO Toolkit Course
SEO is often complicated to wrap your head around but equally significant in digital marketing especially content marketing. Dive deeper into the ocean of SEO and learn about some expert tips and tricks to reap the maximum benefits of content marketing. Passing this course signifies your expertise in keyword research, marketing campaigns,and measuring metrics. It won’t take more than 3 hours, and it’s free, so don’t miss it anyway.
Microsoft Advertising Certification
Becoming a Microsoft advertising certified professional literally means you have proved your competency as a digital marketer and can grab any aspired job opportunity. Therefore, it should be in the tool belt of every marketer. For beginners, the course doesn’t even cost a penny. It’s absolutely free. It provides you with advanced skills to reap the maximum benefits of your ad campaigns and advertising dollars through optimization. Above all, after completing the course, you don’t need to worry about showcasing it adequately since you’ll be automatically added to the member directory. Employers could easily confirm your status from the member’s directory and your Microsoft badge. You can drive your business way forward and optimize your marketing campaigns professionally. So, this course is a significant step to take as you enter the world of digital marketing!
Google Analytics Certification
A marketer should have a thorough knowledge of Google Analytics to anticipate the strength of marketing campaigns and optimize them accordingly. Expertise in Google Analytics can help you make your marketing strategies highly effective and ultimately increase your sales. To be certified, you have to take a test that over one and a half hours and concludes within one session. Google provides ample study material to get a deeper understanding of google analytics. A minimum of 80% score is required to be certified, and if failed, you have to wait a week for the next try.
Nonetheless, it’s worth trying, and having this on your resume can lead you to excellent career opportunities. Unlike ordinary marketing courses, this certification is free and has two modules, one for starters and one for experts. You can get quality skills for your career as a daily marketer.
OMCP Digital Marketing Certification
This certification is a perfect choice if you want advanced digital marketing skills. The course covers a deep understanding of marketing essentials like:
Optimization Of Conversion Rate
Email Marketing Strategies
Social Media Marketing
However, merely a passing score is not enough to get this certification. It’s not for those who are a beginner in digital marketing. You need to meet the following requirements of either:
An experience of 5000 hours
Completion of an approved digital marketing course with an experience of 1000 hours
A post-secondary degree with 2000 hours of experience
The course may sound expensive initially, but the graduates, in retrospect, have reported that this course helped in boosting their marketing skills phenomenally.
Hootsuite Academy Marketing Certification
Hootsuite offers nine wonderful digital marketing certifications to help you build an unparalleled reputation in the field of digital marketing. The cost varies from $99 to $999, but you will feel delighted to have taken them. Right off the bat, you can identify your strengths and weaknesses by completing these digital marketing certifications. These marketing courses will upgrade your marketing skills to an advanced level, especially if you are working in healthcare or social advocacy.
YouTube certifications help you delve deeper into video marketing and what makes it robust and appealing. It includes different marketing courses related to channel growth, asset monetization, content ownership, copyrights, etc., that help you convert visitors to customers. Learn about the building blocks of video advertisement and top professional tips and tricks to strengthen your digital marketing for boosting sales. Above all, it’s free of cost. So don’t wait!
Facebook Blue Print Marketing Certification
Facebook is unquestionably among the biggest social media platforms; therefore, marketers must learn its back-end marketing policies and methods in depth. Being a google ads or SEO expert isn’t enough. Avail of this marketing certification to successfully generate leads on Facebook. It doesn’t cost more than $150 but will boost your return on investment. To complete this certification, you need to learn Facebook pixels, Facebook ads, and Facebook page management.
Google Ads Marketing Certification
Every certificate is almost free and worth it when it comes to Google. This marketing certification is nearly similar to Google Analytics but will add to your knowledge and competency to start successful marketing campaigns. The course sheds light on building a marketing campaign step-by-step, the value proposition of digital advertising, metrics measurement, google ads complications, etc. You can get all the study resources and material to learn about the course for free and take the test within around 5 hours.
Do you want to start a successful career?
If you also want to build a successful career in digital marketing and looking forward to some professional guidance, congratulations, you’ve knocked on the right door. Visit our website and explore our blogs to get expert tips and tricks about digital marketing, leads generation, SEO, content writing, Outsourcing, etc. You can also visit our career page and apply for wonderful career opportunities.