The need for a digital marketing strategy stems from the high rate of digital media usage. Computers, tablets, smartphones, game consoles, the list of digital devices is endless. New opportunities are emerging for entrepreneurs to communicate their products to online customers. Find out how to step up your digital marketing strategy professionally in this article.
A digital marketing strategy refers to measures taken to achieve economic goals digitally or virtually. The strategy developed, must be consistent with the defined objectives and the framework of the company.
In a digital strategy, the goals are achieved through online marketing channels. For example, a digital marketing goal could be to achieve 20% more sales through a website. This goal can include different variables. The elaborated strategy decides the approach to the emerging variables.
Is a digital marketing strategy the same as a digital marketing campaign?
The terms “strategy” and “campaign” are often considered synonyms in the context of digital marketing.
The strategy shows how primary marketing goals are to be achieved. The campaign contains individual elements that make up the strategy. A campaign moves the digital marketing goal forward incrementally with the help of individual elements.
Types of digital marketing
Every business needs a clear strategy to work effectively. If the conceptualized strategies are followed diligently, the probability of making the right decisions is much higher, aimless spontaneous ideas or inspirations are avoided, and energy is saved for the essentials.
Digital marketing is characterized by various manifestations. The most common forms of digital marketing include:
A successful digital marketing strategy should include all of the above elements in a well-thought-out, cohesive plan. A professional marketing plan that includes all elements will save time, energy, and money.
How to create your digital marketing strategy
Developing a digital marketing strategy does not have to be a complex task. We will show you 5 simple steps to a digital marketing strategy that can provide a foundational framework for your business.
1 Define the target audience
Before effective marketing can take place, the target audience must be accurately determined. Conducting an analytical evaluation of the website is considered an effective method. Alternatively, surveys and conversations with sales or customer service can also help. Such evaluations provide new insights regarding the age, intentions, and challenges of the customers.
2 Define the goals
A goal should be specific and motivating. “Generate more revenue,” or “win more customers” are not good examples of specifically defined goals. To successfully define a goal, it helps to look at the SMART concept. SMART is an acronym for:
3 Make assessments
In the third step, the marketing strategy is already in full swing. Accordingly, a review of all previous activities is due. What has worked well and what, not so well? It is a good opportunity to create visual and text material to record the results and re-use them if necessary.
4 Clarify practical issues
A variety of creative ideas are certainly beneficial but creativity is not of much use if there are not enough resources to implement them. At this point, it is important to realistically assess all further measures and to precisely identify the available resources.
The following aspects comprise the identification of the own means:
Available budget: How much money can you spend on marketing activities?
Personnel planning: Do you have enough employees or do you need to outsource tasks?
Marketing channels: Which marketing channels can you use? What goals are you pursuing through each channel?
These practical questions should be clarified from the outset in order to avoid stumbling blocks and to generate the best possible success within the scope of your entrepreneurial possibilities.
Ideally, optimal planning is done via a calendar in which all essential elements are brought together. For example, a clear spreadsheet is an excellent way to record and document email newsletter campaigns. In the long run, the plan often slightly differs from what was initially chosen as the strategy but mistakes and differences are a part of it!
Outsourcing4work – your partner for digital marketing professionals
Are you looking to design a marketing strategy that works for you? Then Outsourcing4work is your ideal partner for digital marketing. Our digital marketing professionals are experts at what they do. Within days we can provide you with a suitable, and qualified employee.
Benefit from the flexible and efficient Outsourcing4work solutions.
To get started, arrange a free initial consultation now!
If you are looking for employees to work on individual web technologies, it is no longer common to use an all-rounder. In the last fifteen years, what were initially fairly simple web technologies have evolved into highly complex speciality areas.
You can admire the results in your web browser – behind the most popular web presences you will often no longer find static websites, but instead dynamic web applications. These display content to the user depending on device type, user data that is anonymous or able to be seen, screen size and many other parameters, and can also be used interactively.
Important web technologies at a glance
Content management systems (CMS) have become online leaders, thanks to their simplicity and flexibility. A CMS is a ready-made software package that can be installed on a web server without much effort. It provides a back end for the design and operation of the website. Rather than programming the entire website code themselves, a web developer will make the necessary adjustments to the CMS itself. Templates are used for the design, and plugins add any functions that are still needed for the page.
If you can believe the figures from W3Techs, around one-third of all internet sites run on a CMS. WordPress dominates this market with a share of almost 60%.
Content management systems themselves belong to the group of web applications. There are countless other types of web applications in addition to CMS, such as Facebook, Spotify Web Player, the Skype web app or small open source projects such as OwnCloud. Behind almost every interactive website you find web applications that run as programs on a web server, and the browser only takes on the user inputs and outputs.
The LAMP Stack is used for most web applications. LAMP stands for the combined use of Linux as an operating system, Apache as the web server, MySQL as database software and PHP as the programming language for the web application.
In the meantime, PHP frameworks are also used as part of the web technologies for LAMP web applications.
PHP web applications are comprised of hundreds or even thousands of PHP and HTML files in a complex structure. Nowadays, hardly anyone produces pure code as it would just be too complex.
Frameworks instead of raw program code
Instead of pure code work, PHP frameworks are used which make the development work, management and versioning much easier. The developer programs individual areas directly into the framework, which then generates the PHP application with all the files and specific code elements. Every PHP framework requires special knowledge and experience.
PHP web applications which are especially complex are often realised with Zend or Symfony PHP frameworks. It is not easy to learn to use them skilfully, and it requires a long training period to be able to use them. Even PHP frameworks which are less complex such as CodeIgniter, Yii or CakePHP need to be learned first, and have their own technical problems.
In addition to PHP, ASP.NET also plays a significant role in technologies for web applications, websites and web services, and is used in nearly 16% of all websites. Although this might not sound like a large percentage, it actually puts it onto second place overall.
ASP.NET web programs need to be run on a Windows server. A programming language supported by .NET like C++, C#, Perl or Python can be used for the program code, which then also falls into the field of web technologies.
Outsourcing for web technologies
When choosing a specific web technology, you should not only look at the development cost, since in long-term operation other cost factors often play an even more important role. In addition to the hardware and data transfer volume, the future viability is also a factor to be considered.
However, there is also the option of Outsourcing web development to India. Outsourcing4work can help you and provide you with excellent professionals for every web technology. With our comprehensive approach our project managers and we guarantee efficient and top-quality implementation, even for complex projects. You can also conclude the contract directly with us for your security, which saves you effort and gives you legal certainty.
You can save a lot of money with SQL Outsourcing to offshore destinations, and can even integrate a remote SQL professional into existing teams of administrators or developers. Since SQL fulfils a more supportive function in web applications, many tasks require a high level of expertise. In comparison to traditional development, many steps are standardized and do not need as much creativity.
Therefore, SQL Outsourcing is often used for the installation, maintenance or extension of a complex database setup. Other tasks which are less complicated and repetitive can be done by employees with basic SQL knowledge.
MySQL, Microsoft SQL Server – the market leaders for SQL Outsourcing
You will need to distinguish between the database language itself and the respective database software when speaking about SQL. Although the syntax between the two individual systems is nearly identical, and generally follows the official standards, SQL professionals require significantly more knowledge. SQL database systems are powerful and complex products whose installation, operating and maintenance must be learned.
As a look at DB Engines shows, MySQL is the most commonly used SQL database, followed by Microsoft SQL Server. PostgreSQL is on place three and is significantly less popular. In addition, there are a number of rarely used alternatives such as Spark SQL, HyperSQL, SAP SQL Anywhere, MemSQL, mSQL, SQLBase, NonStop SQLand many more. Each of these systems has its own special features and advantages which can be implemented for specific purposes.
MySQL is the most popular SQL variant and the unofficial standard for web applications. MySQL ensures the data management (even on a larger scale) in the background of web-based services such as WordPress or Facebook. A MySQL professional will also be experienced in the LAMP Stack, in addition to pure programming skills. LAMP stands for the combined use of Linux as an operating system, Apache as the web server, MySQL as database software and PHP as the programming language for the web application. In order to get the most out of MySQL, customisations to the Linux system and the hardware being used play a special role.
On the other hand, Microsoft SQL Outsourcing requires completely different skills. A good Microsoft SQL developer have a lot of experience with Windows Server and the .NET Framework, rather than the LAMP Stack. Microsoft SQL Server is now also available for Linux. However, Linux customisations with Microsoft SQL Server remain the exception.
Microsoft SQL Outsourcing focuses more on in-depth knowledge on the interaction between Windows and other Microsoft software components. The main reason that Microsoft SQL is used, rather than MySQL, is the good interlinking ability with other Microsoft products.
SQL Outsourcing to India
No matter if you are looking for MySQL, Microsoft SQL or any other SQL database: the Indian IT sector is so large and varied that you can easily find a specialist for any area, even those which have hard-to-find specialists in Europe. The country has become the world’s leading IT services provider and is now profiting from investments that go back more than 25 years. The low level of salaries, a relatively Western outlook and its huge population are huge advantages for India. No other country provides as many IT professionals for Outsourcing.
If a company is using Indian workers for the first time, they are often unsure and full of questions. How do you find the right profile? What references should I look out for? What prices are reasonable? How will collaboration over distance work?
This is where Outsourcing4work comes in. We are specialised in the procurement of Indian IT professionals for European companies, and thanks to our many years of experience we have the right answer for every question. If you are looking for an SQL developer from India, we can easily find the right profile to suit your needs.
We also don’t leave you alone once we have find you the right employees, but with our own project managers we will take over project coordination, thus ensuring your project’s success. Because you conclude the contract directly with us as a European country, you are guaranteed proper implementation and legal certainty.
If you are looking for a WordPress developer, you can save a load of time and money with offshore Outsourcing. Unlike Europe, where your search for an affordable WordPress developer can be hard, it is much easier in India. The country has been investing in its IT sector for years and has a wide range of affordable IT specialists from every area, thanks to its large population.
WordPress developers play an important role among them. The open source software is the world’s most widely used content management system (CMS) and is currently used on around 26% of all websites. Indian IT professionals are well-versed in everything from WordPress setup for custom online presences up to the professional development of WordPress extensions.
Looking for a WordPress developer who is also affordable
The vast majority of professional WordPress developers work in teams and small agencies on WordPress themes, which let a web developer set up the structure, design and type of website without any programming skills. A glance at the largest commercial theme marketplace, Theme Forest, reveals just how important themes are to WordPress. The platform manages over 22,000 professional WordPress themes. Then you have the thousands of themes found outside of Theme Forest. The total number is unknown, but the number may exceed well over 50,000 themes.
In any case, a professional WordPress developer will need to be very experienced as well as continuously educating themselves on further developments in the market. Ultimately, the CMS is updated frequently and themes and plugins must also continuously be updated in order to remain current and functional. Security plays an important role here, since badly developed expansions are the main gateway for hackers and cybercriminals. WordPress, as the market leading CMS platform, is especially exploited by hackers.
Experienced WordPress developer vs. code crafter
If you are looking for a WordPress developer, you should never cut corners when it comes to expertise. It is much better to hire an experienced WordPress developer from India than a mediocre developer from Europe for the same money.
You can even end up saving money this way. The salaries in the Asian country are so extremely low that even professionals with many years of experience working for international clients are affordable.
Outsourcing4work has specialised in exactly these professionals and offers a comprehensive approach for Outsourcing to Indian IT workers. Rather than limit ourselves to just procurement, we take over the responsibility for our clients’ projects as a European company. Out of our own self-interest, we use our own Scrum project managers who offer advice and assist our clients during the implementation phase. We are also flexible when it comes to the payment of these Indian WordPress professionals. We adapt ourselves to suit your needs – whether it is a project on an hourly basis, or a fixed price for a precisely-defined project.
If you are looking for a game developer for a current or new project, then you will need patience. Unlike traditional software development, the gaming industry has its own rules to follow. Factors such as aesthetic, humour, originality and sound and image quality are just as important as features, performance and graphics and animation quality.
If a game developer is needed it usually means that an expert in a specific development environment or game engine is required. These profiles can be very different depending on the type of game. There is a wide range of commercial solutions from commercial solutions, up to custom developments in large game studios.
Looking for a game developer? What genre and which platform?
Interaction and gameplay are very different among the various computer genres. There are logic and skill games with a relatively static point of view and in which only certain tokens or items are moved. The artificial intelligence, random number generators, construction and visual implementation of the game logic are the central focus of the game.
Classic jump and run games often rely on the interaction of the game figure in a scrolling world of standard elements. If the game is not meant to be a clone of Super Mario, then the game developer will need to create an original and flexible control of the character. There are a number of engines for jump and run games such as Stencyl or Greenfoot. These simplify code-writing and let you work with a world editor.
Games intended to be played in web browsers and on smartphones often require specific game developers. They need to implement the project on as many platforms as possible and retain the same quality. The wide variety of systems and devices can make this an almost impossible task. However, there are a number of gaming engines which let you develop multiple interfaces at the same time.
Complex 3D games are a class in and of themselves and are the most interesting area for game developers to work in. These types of projects usually require a lot of time and can only be achieved with numerous specialists for the individual areas. If you are looking for these types of 3D game developers, then you will usually require a professional. They should be specialised in one of the following leading 3D engines. CryEngine, Unity or Unreal.
Affordable game developer needed and found
More and more studios and projects are looking for game developers to help keep development costs in check. And offshore workers with special expertise are especially in demand. Indian game developers play a key role in this field, just as with other IT areas. You can easily find a suitable specialist in the Asian country. India shines in comparison to other countries when it comes to Outsourcing experience and salary level. European clients can benefit from the significantly lower rates for their own game projects.
If you are interested in a computer games developer from India, you can let your game project be completely realised in India, or you can hire Indian specialists to relieve some of the burden on your own development team.
We have many years of experience in offshore Outsourcing to India and have access to a large number of highly qualified game professionals in India. To ensure that nothing goes wrong while Outsourcing to India, we as a European company take over direct responsibility for your project’s success. At Outsourcing4work we have discovered that most clients prefer a local contact person, and can be a bit sceptical about contracts with an Indian partner.
Therefore, you conclude the contract directly with us as a European company. And one of our experienced Scrum project managers will be by your side to ensure smooth communication and implementation.
Why jQuery developers are in such high demand
A key factor when it comes to jQuery’s high popularity is its use in the most important content management systems (CMS) and blog systems. These now comprise the majority of all websites worldwide.
It is especially simple to manipulate the DOM interface which is a huge advantage for the dynamic display of web contents. A jQuery developer can directly select content from the DOM tree directly with the help of CSS selectors.
jQuery’s popularity also has to do with the great availability of powerful plugins, which allow many elements to be implemented without a lot of programming effort. Slide shows, drop-down menus, tabs, WYSIWYG editors or HTML5 capable audio and video players are of particular note. You have probably already noticed that many sites have similar features. The reason often lies in plugins.
It is always worth your while to take a look at India to save costs. You can easily find top-educated and affordable jQuery professionals in the Asian country. This does not mean that you have to outsource the entire web development. Indian jQuery developers who are experienced on the international stage can be easily integrated virtually into existing teams – either for the development of the jQuery part of your project or to develop a custom plugin.
India plays a prominent role in IT Outsourcing because the company has focused on IT over the last few years, and has adapted to fit the high demand from the West. Nowadays, India is regarded as an IT nation with low salary levels.
In addition, we provide you with one of our own Agile/Scrum project managers. They will take over a large part of responsibility in the project phase and facilitate communication with Indian developers. As your European contract partner, we assume the responsibility to ensure that everything runs according to your expectations. We also offer various models of employment so that you can choose the one that suits you best.
Joomla Outsourcing is especially popular with business clients who need high-quality results. Joomla is the most widely used content management system after WordPress. However, the market share of the CMS is significantly lower than WordPress with just 6%. The market leader WordPress holds nearly 60% of the market share.
WordPress can thank private bloggers for its popularity, although it is also used in business. This is due to WordPress’s especially easy setup and numerous pre-fabricated design templates and plugins for special features. The selection is almost endless and even a hobby web designer can create presentable results relatively quickly with WordPress.
Joomla Outsourcing: professionals for exceptional results
Setting up a truly professional Joomla page requires significantly more effort than WordPress. The reason for this lies in the fact that there are less available plugins and templates. WordPress currently offers around 27,000 free plugins and 2,000 free design templates. Joomla can’t quite keep up with around 900 templates and 7,000 plugins.
Joomla often requires more development work for special functions and adjustments. The online Joomla community is also significantly smaller than the one for WordPress, which means that the search for extensions, solutions and products takes a bit longer. Joomla is therefore better suited for web 2.0 functions and e-commerce.
One of the most important reasons that companies like to use Joomla is the greater security against cyber-attacks. Due to WordPress’s popularity it is unfortunately a main target of cyber criminals. The CMS is hacked 24% more often than other products. Hackers like to specialise in mass-produced goods because the yield is usually much higher from automated attacks.
However, both WordPress and Joomla can be well secured against attack with the right expertise. Generally though, a Joomla system will be exposed to much fewer attacks from bot networks.
Joomla agency instead of a web designer
You will need expert knowledge to be able to solidly secure a Joomla website. This is especially true for targeted hacker attacks in which cyber criminals attempt to gain control of your online presence.
Similarly, performance optimisation is necessary for pages that have high numbers of views. To help keep hosting costs under control, Joomla uses cache modules, optimises the PHP and MySQL settings or incorporates a content delivery network. Even a web designer experienced in Joomla might not have the necessary expertise to do this.
It is best to use an Outsourcing agency specialised in Joomla. In India you can find many such providers who are not particularly expensive thanks to the difference in salaries between Europe and India. Did you know that India is the most important provider of IT services in the world, and that it has a market share of more than 55%? Companies looking for Joomla Outsourcing providers therefore like to use Indian employees.
Our clients appreciate this benefit and combine it with our additional services such as project management by a Scrum professional and contract and payment processing. Outsourcing4work does not only ensure successful implementation, but also legal certainty as a European company.
If you are looking for a Joomla Outsourcing provider, just take a look at our website! We have many years of experience in the procurement of specialised Indian workers. If you would prefer to carry out a project at a fixed rate, or would like hourly billing, this is also possible. We offer all types of Outsourcing.
Custom software is an expensive undertaking. The step towards in-house or contracted software development is usually only worth it if there is absolutely no other suitable standard software.
Depending on the approach you take towards custom software, your costs can quickly go through the roof. In comparison to finished solutions, it can be very difficult to estimate the budget for custom software – the development process is too complex. Therefore, when developing custom software the budget should be correspondingly flexible. And this is true for both the costs and the development time.
A further problem then arises when it comes to newer versions and the general sustainability of the software. Custom software can often lead to a costly dead end.
However, in many cases there is no other choice. This is especially true in the fields of research and development or for the control of proprietary hardware. But before blindly trying to find the next software developer, there are a few important points to keep in mind.
Custom software based on existing open source code
You don’t always have to develop all the components for custom software from scratch. A proprietary product can often be developed based on existing open source products or code packages. Therefore, it makes sense to look for related or technically similar software solutions.
If the existing open source software is well-documented and has a very active developer community online, this is very good for the custom software project. It means that there is a strong possibility for custom variations, expansions or the integration of existing codes for the custom software.
What hardware should the custom software run on?
Computers and operating systems are constantly evolving. Even when the manufacturers are committed to backward compatibility, one must expect that the software will fall victim to technological advances at some point. It is usually best to use a platform independent approach since it lets you avoid at least some of the risk.
Plugins and macro applications are applied to an established software package and are suitable for business software. Plugins for Office and SAP products are some of the more common uses. However, many smaller applications now support plugins these days. Just like in the open source approach, this makes the programming relatively straightforward and the host system developed by the manufacturer ensures system compatibility.
Java is particularly suitable for the largest possible system independence. Java applications can run on Windows, Max, Linux and a range of other interfaces. The development environments from Oracle are free and are continuously updated and ensure the necessary independence of the hardware and operating systems.
Microsoft’s .NET environment is recommended as the code platform for custom software that only needs to run on Windows. .NET is a run-time environment for Windows programs and a collection of class libraries, programming interfaces and utilities.
.NET developers write their programs with the development environment Visual Studio, also from Microsoft, which automatically changes the code into executable programs with the help of the .NET run-time environment. The advantage is that .NET can be used with Java, C++, C#, PHP and many other languages, and the programs can be run on a variety of Windows hardware and Windows versions.
In contrast to the purely proprietary C++ software, .NET applications are much more flexible and also more future-secure.
Affordable custom software from India
You can have Indian offshore providers develop your custom software to help keep the costs in check. The country has a relatively low level of salaries, and thanks to its high population and many years of investment into tech-savvy training it has a large pool of software developers. Many of them work as IT professional for international clients, which has brought India into the top spot on the global IT Outsourcing market. Currently, around 55% of all offshore Outsourcing services in the IT sector come from India.
If you would like to benefit from the cost advantages and expert knowledge of an Indian IT developer, we can help.
Outsourcing4work can provide you with an IT programmer for every possible language and development environment. Thanks to our extensive network of professional providers, we can easily find a suitable developer for your individual software. These professionals can be hired for a project at a fixed price, or as temporary employees. Teams of multiple software developers who work exclusively for you are also possible.
With our project managers from Europe who specialise in Agile, Scrum and Kanban, we will take over the entire coordination of the project for you.
You conclude the contract directly with us as a European company, meaning that you are not dependent upon the reliability of an Indian partner. This provides you with predictability and protects you from unpleasant surprises.
Good ABAP developers are indispensable for the optimal use of SAP products. The proprietary programming language from SAP is used in ERP, CRM, SCM software solutions of the group. Since the release of SAP NetWeaver Java can also be used in many areas. However, ABAP is usually the first choice thanks to its backward compatibility and performance.
ABAP is especially efficient as 4GL language, and comes with relatively fewer lines of code than other languages. Thanks to Open SQL support database queries can be integrated directly in ABAP code, which is a great advantage in the very database-savvy solutions from SAP. ABAP also includes an XML interface.
Traditional tasks for an ABAP developer
ABAP developers usually set up, customise and modernise SAP systems according to their clients’ needs. Even if a customised SAP system reaches its limits, the client will still have ideas to implement with the system. New add-ons and elements can then be developed with ABAP.
ABAP developers work object-oriented and can easily use reusable modules and abstract data types. In ABAP this is done by classes, interfaces and concepts such as inheritance and casting, just like in other object-oriented programming languages. The metadata of all ABAP programs are managed in an ABAP repository.
ABAP developers create extensions to dictionary elements, customer exits or develop entirely new business add-ins that are easily incorporated into existing applications in order to customise the SAP standard applications.
However, the development of web based applications with Web Dynpro, a technology that SAP introduced in the NetWeaver strategy, is becoming more and more popular thanks to its platform independence. SAP ERP and other products are then controlled via an SAP web application server. Java is also becoming more increasingly used alongside ABAP in Web Dynpro, which means that an ABAP developer should also be well-versed in Java for contracts of this type. The developer then has the flexibility to be able to use the most appropriate method for each individual case.
ABAP developers from India
If you are looking for an experienced ABAP developer, we can help you with professionals from India. The country has a relatively low salary level, and thanks to its high population and many years of investment into tech-savvy training, it has a large pool of software developers. ABAP developers are also easy to find thanks to the global popularity of SAP software.
Thanks to our extensive network with many professional providers, we can easily find the right ABAP developer for your project. These professionals can be hired for a project at a fixed price, or as temporary employees. Teams of multiple software developers who work exclusively for you are also possible.
With our project managers from Europe who specialise in Agile, Scrum and Kanban, we will take over the entire coordination for you. You can be sure that your Outsourcing to India will proceed exactly as you imagine. You conclude the contracts directly with us as a European company for your security, and are not dependent on the reliability of an Indian partner.
MS SQL developers are much harder to find in comparison to MySQL professionals. Recruiting one can be difficult and you will often need to make compromises when it comes to payment. Microsoft’s SQL server is still very popular, but only for large customers who appreciate the good interaction between different products and technologies of the software group.
Some of MS SQL Server’s larger customers include TÜV Nord, online betting company bwin and computer manufacturer Hewlett Packard (HP). The latter was able to sink the cost of reporting by a two-figure million sum according to its own data.
MS SQL developers and MySQL developers in comparison
Except in rare exceptions, MySQL runs on a LAMP Stack. MySQL developers and database admins must therefore be well-experienced in Linux and Apache environments, as well as PHP. Updates and optimisations of the complete system setup are important or the optimum operation of database services.
In contrast, an MS SQL developer will need to be experienced in the specifics of Windows Server and the .NET framework. In addition, they will need to know a lot about the interplay with other Microsoft software components. This is an especially important criterion when deciding to use MS SQL and not MySQL.
MS SQL also has some interesting characteristics in the set up and structure of its database. Although SQL is the language used for Microsoft SQL Server, programming knowledge in just this one language is not enough. A good MS SQL developer will also be experienced with a number of specific tools.
Special knowledge for MS SQL developers
Microsoft SQL Server can draw upon an import wizard for importing data, while in MySQL a converter and the ODBC interface are normally used.
A Microsoft SQL Server Developer must be familiar with the SQL Server logs. In SQL servers all requests are logged by default, which results in extensive data.
The configuration, administration and further development requires a fundamentally different approach from a Microsoft SQL Server developer. Queries are performed with Transact-SQL, a proprietary extension of SQL standards from Microsoft. To set up database access, you will need to have basic knowledge of the ADO.NET classes.
These are just three small examples of some differences between the know-how of both SQL approaches. Although there are Full Stack developers who are experienced in both worlds, it is usually best to use a specialised MS SQL developer.
MS SQL developers from India
Outsourcing4work can provide you with an experienced MS SQL developer from India, one who is very affordable due to the lower wage levels. Thanks to this cost savings even complex SQL projects become affordable, and the otherwise lengthy search for a worker is not as bad.
You can easily find a highly-qualified MS SQL developer in the IT nation India, someone who has proven themselves in many international projects and are also experienced in Microsoft SQL Server and the entire .NET technology group.
Outsourcing4work can help you find experts such as these, and will also take over the coordination with our Scrum project managers. As our client, you will also not need to worry about any legalities or tax-related bureaucracy: you conclude the contract with us as a European company. We then take care of the rest.