As we all know, developments in digital marketing keep on evolving. A number of trends are already emerging that will shape digital marketing in 2022. This makes it even more important for your company to stay ahead of your competition. We’ll give you an in-depth understanding of 8 digital marketing trends and show you the next steps for your business.
When preparing your annual marketing plan, be sure to include the trends for 2022. You will gain a huge competitive advantage over your competitors if you start implementing new types of marketing activities early.
1. Artificial intelligence
In the field of digital dialogue marketing, artificial intelligence enables you to optimize your measures. Automations make the precise analysis of search patterns and customer information possible. Artificial intelligence draws connections between data sets that would be too complex or time-consuming to be performed by humans. Artificial intelligence is already being applied in the following areas:
Personalized email marketing
Keyword generation for content creation
Product recommendations based on collected data
2. Micro-influencer marketing
While traditional influencer marketing now dominates many social networks, micro-influencers offer entrepreneurs a lot of potential that you should definitely employ within your business in 2022. Micro-influencers differ from macro-influencers by having a smaller number of followers. The main characteristic of such social media profiles is the high interaction and engagement rate. Often, micro-influencers serve a precise niche, which makes them particularly attractive for cooperation with suitable companies.
3. Interactive & agile marketing
To enable companies to respond more quickly to changes in marketing communication, agile methods are increasingly used in the marketing mix. Interactive elements on corporate websites or social media channels will gain even more importance in the coming year. Involving users and sharing information with them, strengthens the connection to your brand and your products. The following elements can be used in interactive marketing:
4. Lives & stories
Lives have become one of the most popular online content formats in the past year. This trend will continue into 2022 and will gain more popularity. Give your followers behind-the-scene insights into your business through live streams. On both Instagram and Facebook, users are increasingly engaging with short-lived content, like Stories. The exclusive availability of these photos or videos makes them particularly attractive to your followers.
5. Voice & visual search
Search engines are also expanding their service to include voice and visual search in 2022. In the future, customers will be able to get information about a specific product using image uploads. As a business owner, make sure your products are compatible with this search service. Voice search is growing in popularity. Marketers should optimize their product pages to accommodate the increasing number of users.
6. Content marketing & storytelling
Content marketing has become an integral part of social networking and digital marketing. Creating content that adds value for your user generates many visits to all of your digital channels. Make sure it is simple and clear, making it easy for your potential customers to find their way through the wealth of information on the Internet. The combination of quality content marketingand unique storytelling will help your company make the customer journey exciting.
7. Shorter video content.
Videos continue to be very popular in social media marketing. Instead of long videos, the trend is shifting toward shorter content that users will watch to the end. By 2025, Google expects video content to increase to 80% of all internet traffic. As online video footage will continue to increase, online marketers will have to prepare appropriate strategies to incorporate these into the marketing mix.
8. Data protection & data security
A new dawn awaits humanity, as data protection is becoming a relevant topic for every company. With the introduction of GDPR into the world of commerce, relevant hurdles of data collection may impact your organisation. The protection of personal data is becoming increasingly important in 2022. Google has announced the removal of tracking cookies by the end of 2023. Transparent communication and good preparation make it easier for marketers to cope with these new challenges.
The next steps for your company in digital marketing
The trends represented here are an optimal starting point for developing your marketing strategy for 2022. To adapt to the new changes in digital marketing, you should ensure the availability of sufficient resources in social media marketing. Optimize your content thereby engaging more intensively with your potential customers through personalized and interactive content. Ensure that your company has employees with relevant expertise in online and content marketing.
How outsourcing4work can help you with your digital marketing
As your digital marketing partner, outsourcing4work can help you manage your social media and search engine advertising, by assisting you with relevant marketing experts. While you take care of your essentials in your business, we support you with a cost-effective and flexible digital marketing staffing solution.
Get to know the possibilities of our service and arrange a free introductory meeting.
Customer Service: What matters in modern customer service
Functioning customer service is a decisive success factor for every company in terms of customer satisfaction. Taking technological progress into account, long call center waiting loops or cumbersome e-mail communication are a thing of the past. Social media platforms and live chats set up on dynamic websites set the course for offering modern and successful customer service.
You can find out what is important for successful customer service in this article.
Every business owner wants not only to win customers but also to retain them. Only with the help of a lasting relationship between customer and company can long-term business success be achieved. Successful customer service involves much more than direct customer contact and processing inquiries.
Areas of responsibility Customer Support:
Documentation and processing of inquiries via Customer Management System (CMS)
Processing information on invoices, contracts, prices, or services
The range of customer service tasks has become more complex in recent years. This complexity is making BPO (business process outsourcing) companies increasingly popular among entrepreneurs. Due to the specific demands of customers and the fast-moving digital world, many companies suffer losses in the customer satisfaction factor. Customers are annoyed and dissatisfied by long telephone waiting loops or e-mail correspondence that drags on for weeks.
The ability to respond and act quickly is one of the most important customer service skills. And these skills can be ideally implemented on social networks or websites.
Social customer service – the customer service of the 21st century
Customers are increasingly using social networks, such as Facebook, Instagram, or Twitter, to get in touch with companies. The reasons for social network communication are logical: customers can send their criticism, questions, and suggestions directly and publicly to the companies. It is a combination of simplicity and speed that makes this communication popular for customers. For companies, this creates opportunities and incentives: on the one hand, there is the chance to respond quickly to the customer’s concern – on the other hand, there is the incentive to present a successful dialogue to the public.
The speed of action demanded by customers is the greatest challenge for companies in this form of communication. The user expects a response to his request within a few minutes. In addition to the response time, it is important for companies to observe the typical social media characteristics: Anticipating language games and incorporating them yourself, recognizing irony, and distinguishing serious inquiries from trolls.
To have successful social media communications, the following factors apply:
Take customers seriously: Even to short questions, give detailed answers. Remain objective and polite and also show a reaction to further queries.
Individuality: Avoid standard answers and references to the telephone hotline. The personal exchange with the customer should be in the foreground.
Observe data protection guidelines: Respect the privacy of customers. Exchange sensitive data in private chat rooms.
Response time: Customers aim for a quick solution – a prompt response to the request makes the customer act rather than doubt.
Social media humor: The use of GIFs or emoticons is normal among customers in social media communication. Companies should also use smileys and images in appropriate places.
Customer service employees need these skills
Regardless of the company’s communication platform, the skills of the employees, are crucial for customer satisfaction. Even modern software and technology cannot compensate for a lack of competence. We show you which skills are important:
Empathy Some customers are annoyed. Others have lots of questions or just like to chat. A customer service employee must be able to deal with different moods while always providing quality service.
Flexibility A customer’s mood can change within seconds. It is important to recognize the mood of the customer and act accordingly.
Positive communication In principle, positive language should be used. In addition, the facts must be explained to the customer clearly and precisely. A good customer service employee always remains friendly and does not end the conversation without having sensed the customer’s satisfaction.
Knowhow Customers value a competent employee. At the same time, there is nothing wrong with admitting ignorance that exceeds areas of competence. At this point, customers will appreciate honesty and sincerity.
Good nerves Unjustified accusations or negative feedback must not be taken personally. One’s own sensitivities must not be given priority. Regardless of the communication platform, the customer’s satisfaction is paramount.
It is obvious that it is becoming increasingly difficult for entrepreneurs to build up a competent customer service team. BPO companies have acquired the required expertise and offer professional solutions at this point. Customer service outsourcing is a modern yet efficient option for optimizing a company’s own customer service.
Customer service outsourcing – diverse, professional, flexible
At outsourcing4work-remote solutions, customer service employees are specialized in handling any customer inquiries and accepting complaints in portals or live chats. Our customer service professionals have the required skills such as empathy, flexibility, communication, know-how, and good nerves. Within just a few days, we can provide you with a suitable, qualified, and, if required, multilingual employee.
Whether you want to outsource your customer service permanently or only for a certain period of time: Benefit now from the flexible outsourcing4work solutions.
Enterprise software improves the workflow of your company. Recent years have shown that a perfectly integrated enterprise resource planning system is the basis for a successful company. In the meantime, companies are increasingly focusing on having their departments work together rather than side by side.
Is this approach also interesting for your company? Then you should promptly think about the advantages and benefits of enterprise software. Would you like to know what positive effects an ERP system brings with it? We have compiled the most important points about enterprise software below.
Basically, we speak of enterprise software when a company begins to standardize its work processes by means of systems or through software. The best-known form is the enterprise resource planning system or ERP (Enterprise Resource Planning System).
This can be divided into different applications or modules:
Production planning and control
Warehouse management and logistics
A company’s own enterprise software can contain all or some of these modules. Depending on the requirements of your company and which modules are already available. The ERP optimally and individually adapts to the needs of your company. This also means that individual enterprise software modules can be combined according to your specific needs.
What are the advantages of enterprise software for your company?
The introduction of an ERP system offers numerous opportunities to work effectively and reduce administrative and manual effort.
The advantages at a glance:
Centralization: Instead of many different programs or several isolated applications, only one software is used. There is only one common up-to-date database to which all employees have access. As a result, there is no duplication of data.
Process optimization: First, internal company processes and workflows are examined in detail. They are observed, analyzed and potential improvements are filtered out. Existing errors are uncovered accordingly and eliminated by the new software. It is important to note that the benefits of process optimization only take effect if the company’s internal processes are coherent.
Time and error minimization and increased efficiency: The administrative and organizational effort is kept low through the general standardization of the organization and processes. This results in a high level of time savings. In addition, the error rate and sources of error are minimized because all data is recorded in a common database. In the long run, enterprise software contributes to increasing business success.
Overall view: An overall view is provided at all times. Thanks to the system, data is up-to-date, reliable and completely retrievable and can therefore be viewed by all employees at any time. ERP systems also offer standardized and simplified evaluation options.
Optimized warehouse management: With the help of enterprise software and integrated warehouse management, your inventory is always up-to-date. For example, the optimal order quantity and delivery time can be determined precisely. Repeat orders are also placed in good time, resulting in faster delivery times.
Does enterprise software also have disadvantages?
Basically, the introduction of enterprise software is associated with a high financial and time expenditure. The software is tailored exactly to your needs and the employees are specially trained. Of course, software of this size also requires regular maintenance and constant further development.
The cost can be a deterrent for many companies at first. In the long run, however, the increasing benefits of efficient process planning at all levels and departments outweigh this. However, the implementation of the software should only be accompanied by experienced IT specialists.
The introduction of an ERP system
In general, the introduction of an ERP system is not a foregone conclusion and must be well planned in advance. First, take time for a detailed analysis of all workflows in your company and record your requirements. Evaluate your evaluation and decide on the most suitable ERP solution for your company.
Schedule regular status meetings with all departments. Inform your employees about the changes brought about by the new system. Your employees should also receive hands-on training to ensure a smooth transition to the new system. This will help avoid any teething problems.
Furthermore, professional project management is important, with a central contact person who has decision-making authority and a budget. A clear definition of milestones, setting goals and deadlines, and clear communication are also essential for success.
Finding suitable ERP specialists
Do you want to optimize your processes, save costs and increase revenues by implementing ERP software? outsourcing4work is your competent partner, consultant and broker of suitable IT specialists.
We have been working with partner companies in India for many years. We provide you with qualified and experienced Enterprise Software Developers in the shortest possible time. Our German IT coordinators respond individually to your needs and accompany you from the beginning with professional expertise and sound know-how.
Data protection in the home office has now become a very relevant topic, as mobile working and general digitization are steadily increasing in Germany. Handling and protecting personal data is, therefore, more important than ever before. In this article, you will learn how the home office can be integrated into your corporate culture in a data protection-compliant manner.
What data protection principles are actually relevant when working in a home office? In principle, all data with which the respective employee comes into contact at his or her home office must always be taken into consideration. According to Article 4 No. 1 of the EU Data Protection Regulation (EU-GDPR), personal data describes all information relating to a natural person who can be identified by means of the allocation of various data.
In addition to this personal data, social data from the German Social Security Code also plays an important role. These are defined primarily in Section 67 (1) SGB. In principle, the processing of this information can pose a risk to the personal rights of your employees, which is why it is essential to observe the data protection guidelines for companies.
DSGVO guidelines for data protection in the home office
Since May 2018, the General Data Protection Regulation (GDPR) adopted by the European Parliament has applied to the European Union. In it, the main issue is to protect personal data. It provides that work from home should be done exclusively with hardware and software provided by the employer. This regulation applies not only to laptops and PCs but also to storage media such as a server or other hardware provided by the employer.
For your home office employees, you can, for example, use a VPN connection that allows employees to access your company’s IT infrastructure. Alternatively, if it is not possible to set up such access, the data can be stored locally. In this case, the personal data of the employee must be encrypted in advance. The locally stored data should also be transferred to your company’s systems as quickly as possible.
Data protection risks at a glance
If your employees work in a home office, data protection risks may increase. Here are some examples of such risks that you should avoid at all costs:
Espionage and unauthorized intrusion into IT systems
Exposure of sensitive company data
Faulty manipulation of hardware or software
Unauthorized third-party use of devices and systems
Uncontrolled data loss
Unauthorized access to personnel data, customer data or trade secrets
Implementing data protection in the home office
How can you ensure data protection in your employees’ home office? To do so, you should consider several factors:
Computer and hardware protection and security Protect desktop PCs, laptops and other hardware with passwords. Computers should only be used by authorized persons. To protect personal data, ensure that information can only be read by authorized users.
Keep documents confidential Discuss with your employees which documents must be treated as particularly confidential. Documents containing personal data or company secrets should be kept in a secure location so that family members or guests do not have access to them. Here, for example, a lockable study or a lockable filing cabinet is advantageous. The data carriers used, such as USB sticks, should also be locked and always encrypted.
Do not dispose of confidential documents If your employees no longer need confidential documents, they should not mix them with private waste paper. Company internal papers may contain notes or documents with sensitive personal data. Therefore, all paperwork documents should always be shredded before disposal.
Secure Internet access Make sure your employees have encrypted Wi-Fi access at their home workstations as well. In addition, workers should be able to use a secure connection to company servers.
Data backup Protect yourself against the loss of your data. Both your employees and yourself should always store data on the respective company server. In the event of theft or system damage, this will ensure that the company’s internal data is secured and will not be lost.
Encryption of the data Check whether your company’s systems have automatic encryption. For this, it is advantageous to have an encryption product that can prevent data loss in the event of power failures or encryption aborts on the system side. You should also make sure that the encryption algorithm meets your company’s requirements and is compatible with the computer used.
Expert advice on remote work
If you are currently dealing with the topic of data protection in the home office or would like to inform yourself about remote work, please contact us. outsourcing4work has been working 100% remotely for many years and offers you competent advice on modern remote work models and the possibilities and pitfalls of the home office.
We have been on the market for more than 25 years and stand by our customers as an experienced partner, consultant and mediator of IT professionals in a competent and reliable manner.
Convince yourself of our together-to-the-goal way of working and contact us for a free initial consultation!
Virtual feedback is elementary for the successful collaboration of a remote team. Regular, appreciative feedback motivates and moves your employees forward. A satisfied team is more productive and efficient, which contributes to the success of your company.
How can feedback discussions between management, department heads, team leaders and team members best succeed in times of remote work and home office? Here are some best practices to consider.
In a remote working team, recognition and feedback are more important than ever. While brief feedback and exchanges often come naturally when working on-site or in a shared office, they must be explicitly addressed when working together virtually. The good news is that you can easily integrate virtual feedback into your daily work routine. By doing so, you create more trust and strengthen teamwork. Employees who receive recognition and constructive feedback are happier and more productive.
Establish an enriching feedback culture
Open and honest communication is key to successful collaboration in a company. Appreciative feedback creates a healthy dynamic and bond within the team. Make sure your employees feel comfortable through the feedback process and that each team member is valued. Deal with mistakes and problems constructively and establish a solution-oriented feedback model.
Tips for successful virtual feedback
These tips can help you create a positive virtual feedback culture in your organization:
Choose the appropriate time Always make sure the time and setting are right for the conversation. If possible, suggest multiple dates for a virtual feedback conversation. Make sure that both your employees and yourself will have the necessary time and peace of mind at the time. Do not share important virtual feedback in stressful situations. Also, consider your team member’s personal situation. Is your employee currently moving to another apartment? Then postpone the appointment for a week. Create a calm atmosphere for feedback and minimize distractions such as emails, chats or phone calls. Your counterpart should know that you are giving him or her your full attention.
Use the Video Call A video call offers the ideal substitute for face-to-face conversation. Platforms like Zoom, Microsoft Teams, Skype, or Google Hangouts give you the opportunity to talk face-to-face in person. As an alternative, you can use the telephone. However, video calls are generally more suitable because they allow you to perceive the facial expressions and gestures of the person you are talking to, which means that misunderstandings are less likely to occur.
Don’t wait too long to give important feedback Whether your virtual feedback is recognition, praise or constructive criticism, it should always be timely. Home office or remote employees need to know if they are doing a good job and meeting expectations, or what they can do to improve. When it comes to specific feedback, don’t let more than 48 hours pass before the conversation. The team member should be told as soon as possible how he or she can improve the work or what tasks went particularly well.
Schedule a regular feedback cycle In addition to spontaneous notes and comments, a regular and pre-planned feedback cycle offers benefits for your team and your company. This ensures that you have the opportunity to engage in a collegial exchange with all employees at set intervals. In addition, your employees can then prepare for the conversation as well.
Constructive feedback Concrete examples form the basis for constructive feedback. Consider in advance the specific areas in which your team member has potential for improvement. Provide any necessary support and assistance. As a matter of principle, ensure that feedback is factual, constructive and applicable. Negative comments without suggestions for improvement can quickly have a demotivating effect on teammates.
Watch your language When giving feedback, stick to the facts and avoid accusations. Explain the consequences of a mistake and do not focus on who made the mistake. Share constructive suggestions for solutions and soberly explain how a problem can be avoided next time. Pay close attention to your counterpart’s reactions and feedback.
Ask your coworkers for feedback Virtual feedback should be a give and take. So don’t just give your feedback, accept feedback from your coworkers. Through mutual and appreciative exchange, you promote collegial, successful teamwork. Regular feedback discussions form an important basis for successful changes and improvements in the company, not only in virtual teams.
outsourcing4work – your expert for remote work
outsourcing4work is one of the oldest German remote companies and has many years of experience with modern working models and cost-efficient staffing solutions. We not only place remote IT professionals and offer customized BPO solutions, but also competently support our customers as a reliable partner and consultant in remote work. Convince yourself and arrange a free consultation!
For many corporate projects, agile software development has long been a part of daily work. It enables a high degree of efficiency and guarantees consistent quality. The project type and the team size are rather secondary. In this article, you will learn more about agile software development, the different phases of an agile development process, and which advantages and disadvantages can arise.
First of all, the Latin word agile in the English language means flexible, energetic, or alive. Agile software development is an elastic term that refers to approaches in the software development process that are intended to increase transparency and flexibility. This results in faster deployment and release of the developed systems and the sub-processes are realized as simply and agilely (=agile) as possible.
In concrete terms, this approach means for companies that agile software development combines flexibility, faster project execution, and lower costs. The satisfaction of the customer is in the foreground of agile software development.
Adaptive approaches and functioning teamwork allow rapid adjustments to be made in the software development cycle. This process can take place for example by regular arrangements between the self-organized developer team and responsible persons of the enterprise. Software documentation should be kept to a minimum and flexibility, efficiency and prompt reactions to changes in the software cycle should be the focus.
Phases of an agile development process
The phases of an agile development process can be divided into three categories:
Initial planning In the beginning, the project is divided into rough milestones. In this phase, no detailed framework conditions should yet be defined for the software product. The general project planning is in the foreground. The agile software development offers the possibility of building up and refining the expiration step by step until the project takes its final form.
Iteration The project should be accompanied by constant tracking and review. This so-called iteration is divided into 4 steps: – the planning of the iteration – the development of the planned features – the testing of the features – the acceptance of the developed performance. An iteration should be scheduled every two to four weeks. It is used to optimize processes based on feedback from the customer.
The delivery of the software In the final phase, the finished version of the product is handed over to the customer. The functional software is released after each iteration. After each intermediate delivery, new features can be planned or improved until they meet customer expectations.
Advantages of agile software development
The biggest advantages of agile software development are clear. Companies benefit above all from:
faster delivery and
But other benefits include:
Short feedback cycles strengthen the acceptance of changes Due to regular iterations, the functional software is already released in a timely manner. Thanks to feedback and the close cooperation of the development team with the company, the functional scope is continuously adapted according to the change requests. This helps to avoid misunderstandings.
Increased creativity Agile software development offers the opportunity to exploit the creativity and ideas of the team at the highest level. New features can be added to the software at any point in time.
Constant optimization The software project is subject to a constant optimization and change process. You can optimize, develop and improve your project at any time. The development team can adjust all processes at any time through customer feedback.
Open and honest communication Open and honest communication is highly relevant in agile software development. Each employee occupies a clearly defined role and is an important part of the team.
Rapid development of the software One of the most important advantages of agile software development is the speed and the efficiency gained. Individual iterations and subtasks allow the team to concentrate in the best possible way and work in a results-oriented manner.
Are there disadvantages?
The advantages of agile software development outweigh the disadvantages, but this approach also has some disadvantages.
One of the most significant disadvantages in Germany is the lack of skilled workers in this sector. Many companies are therefore considering the possibilities and advantages of outsourcing for agile software projects.
IT outsourcing and agile software development
outsourcing4work – remote solutions – offers future-oriented and cost-efficient solutions not only in agile software development. We have been supporting our customers for more than 25 years as a reliable partner, consultant, and facilitator of IT professionals as well as a provider of customized back-office solutions.
We support companies in implementing agile software projects quickly and easily. We have experienced IT coordinators (Scrum Masters) as well as competent software developers from India, who have excellent knowledge of agile software development.
Would you like to join our together-to-the-goal way of working? Then contact us for a free initial consultation!
The home office is revolutionizing work and life, and mental health is an important aspect that employers and employees should keep in mind. Employees can no longer work together in an office and work may take place exclusively in a home office. How does this affect mental health and what factors should you consider in terms of mental stress in remote work?
How does digital working affect health?
Digital working offers many benefits for companies, such as accelerating business processes and becoming more competitive. For employees, working in a home office means, above all, a better work-life balance.
To guarantee these improvements for both entrepreneurs and teammates, you should pay attention to mental health. After all, digitalization brings some changes for employees as well as challenges in their daily work routine. As an employer of a successful remote company, it is important to be aware of these and offer support in everyday work.
The following aspects should be considered concerning mental health:
The appropriate work location for the home office.
The organization of the workload and multitasking.
The constant flow of information.
The coordination of virtual collaboration.
The limited personal contact.
The accelerated work processes.
The constant availability independent of time and place.
Performing sedentary work.
How do you stay mentally healthy in the home office?
A fundamental feel-good factor is a right workstation. An ergonomically equipped workspace, for example, can contribute to this. Sufficient light and a quiet workplace where the employee can concentrate are other important factors. To maintain mental health, the employee should have good organization and structure. This starts in their personal life. Endurance sports, fitness, or other athletic activities have been shown to support mental well-being.
In a report on physical activity and health, the RKI writes the following: “Physical activity has a beneficial effect on emotional and mental health in both mentally ill and healthy individuals”. With this in mind, workers should be encouraged to take time for themselves every day and incorporate physical activity into their daily routine.
Organization and work effort play just as important a role for employers. Make sure workers can complete their tasks in a timeframe that is convenient for them and avoid overtime. A work laptop and cellphone can help employees break from work after hours and better separate their personal and work lives. This way, you can focus the flow of information within work time and there will be no overwhelm due to constant accessibility.
Allow employees to maintain contact with each other virtually as well. To do this, you can set up virtual team meetings and internal employee chat rooms for exchanges. Promote positive interaction with each other, use smileys when chatting to express positive feelings, and make regular feedback appointments to encourage and support employees in their work.
Workplace relaxation tips
Regular physical relaxation and shutting off your mind will help you become more balanced. If you work in a home office, you should pay special attention to your own needs. To that end, here are some tips that will help you relax.
Breathing is an important part of dealing with stress. If you pause and take a few deep breaths in and out, you will notice how your body relaxes and your thoughts sort themselves out. Such breathing pauses can be deliberately scheduled several times throughout the day via smartphone reminders.
Deal openly with fears
Anxiety is also an important factor in professional life that has a significant impact on mental health. If you dare to name this fear openly, you will automatically learn to deal with it better. In anxiety-ridden situations, controlled breathing in and out can also be very helpful.
Pay attention to exercise and nutrition
A balanced lifestyle helps to be successful in professional life as well. Nothing is worse than overexerting yourself. By getting the necessary exercise and eating a healthy diet, you strengthen your body and therefore your mind.
Harnessing the power of plants
Even the most relaxed employee can get into a stressful situation where no breathing exercises or other relaxation techniques will help. Instead of turning to sleep pills or other medications, you can harness the power of plants. Valerian, Johannis herbs, hops, lemon balm, passionflower herb, lavender, and roseroot have been used for centuries to treat stress symptoms.
outsourcing4work- An experienced home office partner at your side
Working in a home office brings various challenges for employers and employees and mental health plays a relevant role. outsourcing4work has been successfully working 100% remotely for many years. With our experience and a well-established digital infra- and communication structure, we support our customers as a partner for IT and BPO services, as a mediator of IT professionals and consultant in matters of remote teams.
When the Corona pandemic broke out in Germany in spring 2020, remote work was more present than ever before. Many employees now work from home and have a home office.
In the meantime, we can see the positive changes remote work has had on companies. Parallel to this, the many positive influences of this development on the environment or climate protection can be seen. Among other things, remote work helps to save energy, Co2 and tominimizepaper and waste consumption.
More sustainability in the home office
The extent to which remote work and working from home are more sustainable and have a positive impact on climate protection becomes clear in the following points:
It is not new knowledge that many electronic devices are needed in an office building, and that these usually run in standby mode or are even in operation 24 hours per day. Printers and coffee machines are rarely switched off, and in many offices the lights are on all day.
This is different in the home office. The mere awareness that one is in one’s own four walls triggers a rethink in many people. The coffee machine and the light, for example, are only switched on when they are needed.
Reducing Co2 emissions
Daily journeys to work are no longer necessary, and the use of public transport is also reduced. This fact is probably the most obvious when thinking about remote work and home office.
Greenpeace has evaluated the effects this has on CO2 emissions from transport in a study. It says that emissions can be reduced by 5.4 million tons per year if only 40 per cent of employees do remote work permanently two days a week.
Furthermore, with two fixed days per week in the home office, up to 21 billion fewer passenger kilometers are driven per year. As seen in 2020, this elimination of kilometers driven also affects petrol prices. The demand for crude oil has fallen worldwide and prices have been at a low level as a result.
Another significant CO2 saving from remote work and working from home was the reduction in air travel. Many more meetings are now held online, which also has a positive effect on the climate and the air.
It is often incomprehensible that something works in your own four walls but not in an office community. Waste separation is one such issue. This is probably due to the fact that in one’s own four walls, more attention is paid to the correct separation of waste, whereas in an open-plan office, for example, things sometimes end up in the wastepaper basket that do not belong there.
In terms of saving waste, working from home has another advantage. Common water dispensers or coffee machines that dispense drinks in plastic cups are rarely found at home. This means that a lot of plastic and disposable waste can be avoided.
Remote work has another positive effect on saving paper. Due to the decentralized work of the employees, digital signatures and digital filing have finally become part of everyday office life. Printing documents is often no longer necessary and only what is absolutely needed on paper should be printed. Paper documents that are passed from desk to desk internally and then filed and archived in folders are a thing of the past with remote working models.
Environmentally friendly for many years
outsourcing4work – remote solutions has been working 100% remotely for many years and is therefore environmentally friendly. In this way, we make a sustainable contribution to climate protection. However, we do not just keep our experience in the field of functioning remote work to ourselves. As a partner, consultant and mediator of IT specialists and provider of back office outsourcing solutions, we help our customers to successfully integrate remote employees or entire teams into the company and to make the best possible use of the opportunities offered by remote work.
If you also want to rely on remote work with our cost-efficient staffing solutions and thus also make a contribution to climate protection, then contact us for free initial consultation!
Let us support you in your business in handing over tasks to a virtual assistant that you do not want to handle yourself. Virtual assistants take over tasks for you so that you have more time for the essentials in your business. Today we will show you how to recognize professional virtual assistants, which tasks they take over and how to find a virtual assistant for your company.
Originally, the term “virtual assistants” which can be abbreviated to VA or VPA (virtual personal assistant), originated in the United States. There, virtual assistants were already supporting companies or individuals in the 1990s. In the meantime, this trend has also arrived in Germany, and more and more entrepreneurs who need support are having virtual assistants take over various tasks. A virtual personal assistant performs the tasks of a classic assistant for you, but in virtual space, i.e. not on-site, but via remote work from the home office. Virtual assistants can work location-independently and as digital nomads from different parts of the world. Communication with you as the client is mainly via the Internet, video call or e-mail.
Virtual assistance tasks
There is a wide range of virtual assistance tasks that you can delegate and not have to do yourself. From classic tasks, such as office services, data entry or research work, to more specific task areas, such as social media management or website creation, you have the option of outsourcing various company areas to virtual assistants. The following overview gives you an idea of the services most virtual assistants provide for their clients:
Social Media Management
Social networks serve as an important marketing tool and a direct mouthpiece to your potential customers. They are essential channels for your corporate communication. It is worthwhile to let a virtual assistant take care of the optimal setup of the individual platforms, the creation of appealing postings as well as the community management. Of course, various gradations of the activities taken over are possible. From complete social media management to smaller sub-areas, such as the design of advertisements, virtual assistants cover your desired activities.
No company can do without accounting. However, very few entrepreneurs are familiar with these processes down to the last detail. In this area, it is worth benefiting from the expertise of a virtual assistant who can work with appropriate accounting programs and control your incoming payments.
General office tasks
General office tasks, such as coordinating appointments or managing emails, can also be ideally delegated to virtual assistants. Due to the regularity of these tasks given below, it’s worth handing them over to a VA on a permanent basis:
Data input and entry
Digital filing of documents
Creation of presentations, PDFs or Excel spreadsheets
Maintaining cloud systems, such as Dropbox or Google Drive
Conducting customer acquisition
Graphic or text creation
For the design of the company website, your newsletter or classic press releases, you need regular text contributions and graphics. Freelancers can support you with targeted expertise, for example, in the area of SEO texts as a virtual assistant. The same applies to the creation of graphics for social networks, the blog or landing pages. By having a virtual assistant create graphic material for you, you benefit from the expertise and don’t have to teach yourself anything in this area.
Advantages and disadvantages of a virtual assistant
First and foremost, give yourself a huge time saving by using a virtual assistant. By outsourcing various tasks to a VA, you gain new freedom to deal with the essential aspects of your business. You gain the greatest possible flexibility by employing a virtual assistant because a VA can be used as needed and flexibly for individual subtasks. Virtual communication in the context of remote work offers both you and your assistant the opportunity to work independently of location. The often favourable prices of virtual assistants help you save costs. You receive high-quality and reliable services based on years of experience through your VPA. Since the professional title of “virtual assistant” is not yet protected and no specific training path can be assigned to it, it is possible for anyone to call themselves a virtual assistant. So, it is important to ask for samples of your work before you start working together.
How to find virtual assistants for your company
You have several options for finding a virtual assistant for your business on the Internet. By asking around in your personal network, you can find a virtual assistant through recommendations from your business contacts. Google can be used to locate VPA websites with targeted keyword combinations. Combine the term “virtual assistant” with the service you are looking for or your location. Far from the traditional Google search, you can find a suitable assistant for your company on freelancer portals and VA platforms, such as “my VPA”. There are also private Facebook groups where you can introduce your company and post a VA job.
How outsourcing4work supports you in finding virtual assistants
outsourcing4work supports you as your partner for back-office services. Benefit from our 28 years of experience in the field of future-oriented remote work. Whether research, data entry, customer service, image editing or digital marketing – we will find the right virtual assistant for your company. Transfer tasks from your business to a virtual assistant and let us advise you on the successful outsourcing of your business processes in a free introductory meeting.
A positive corporate culture is becoming more important as remote work increases. The COVID 19 pandemic has prompted many companies to offer an alternative work solution to the traditional one. Working from a home office has become the norm for companies of all sizes and now defines many people’s workday. Some companies are delighted with the flexibility they have gained, while others are experiencing a loss of corporate culture.
How can a positive corporate culture be shaped in times of remote work?
Corporate culture refers to prevailing values, norms and attitudes that influence actions, behaviours and decisions within an organization. It influences structure and organization and contributes to positive communication and collaboration among employees. Corporate culture includes unwritten rules, attitudes and manners among each other that develop over years.
Corporate culture can contain some of the following elements:
• Behaviors and interactions: greetings, dress code, cohesion and loyalty.
• Managers: personal responsibility, decision-making, trust
• Communication: tone of voice, tone during breaks, communication channels (e-mail, telephone or radio)
• Organization and structure: work teams, flat hierarchies, self-organization, working conditions
• Working environment: workplace design, food and beverages
• Values and norms: Attitude toward mistakes, willingness to take risks, core competencies (speed, creativity or innovation)
Despite Remote Work: Building Social Closeness
In a home office environment, company culture is a primary concern for many leaders. How can ceremonies and rituals be reenacted and reimagined virtually? How can bonds be built and created with little or no face-to-face interaction? In a virtual business setting, company culture does not just disappear but can be reinforced to assist employees and freelancers. People need regular social interaction to stay motivated and happy at work. In a home office, interpersonal contact with fellow employees is non-existent. However, with the advancements in technology, companies can utilize benefits from different online messaging and communication platforms. Regular meetings in the digital space create proximity.
Relying solely on digital gimmicks will not be enough to develop a positive corporate culture in the home office. Just as in traditional offices, your entrepreneurial social skills will also matter in the digital space.
At this point, we have highlighted three valuable tips for you:
Tip 1: Employee well-being When employees work from home, the work-life balance looks like it has been turned upside down. An intensive exchange with the team is therefore inevitable.
Regular and active conversations with the team are an indispensable factor in remote working. The question of the working environment is also relevant. Open and transparent communication is thus inevitable and allows the employee to feel important despite the physical distance between employer and employee.
Tip 2: Stick to traditions Corporate traditions represent an important feel-good factor for employees. It is important to uphold the traditions that already exist. Celebrate every achievement of employees, as this is important and can boost employee morale.
In everyday working life, employees would have lunch breaks together. As a business owner, continue with these rituals. In the digital space, book fixed times when the team can take a break together.
Tip 3: Encourage communication The lack of direct contact may often lead to a lack of clarity and direction in the home office regarding the tasks to be completed. Instead of issuing long statements every day, managers should be available more frequently in the remote office to provide assistance. Employees need to feel that supervisors are there for them, despite the greater distance. In addition, open communication between all employees can foster greater inclusivity in the team.
Remote Work: How customers and employees benefit
Location-independent work: The model of the future world of work. Employees enjoy flexibility and continuously improve their work-life balance. 100% remote companies, like outsourcing4work, specialize in implementing home office models.
Maintaining or developing a positive corporate culture despite remote working? This is no problem for outsourcing4work professionals! With over 25 years of experience in the market, we have developed a well-rehearsed digital infrastructure and communication structure.
Let your company benefit from our future-oriented remote model.
Arrange a free and non-binding initial consultation now.