As we all know, developments in digital marketing keep on evolving. A number of trends are already emerging that will shape digital marketing in 2022. This makes it even more important for your company to stay ahead of your competition. We’ll give you an in-depth understanding of 8 digital marketing trends and show you the next steps for your business.
When preparing your annual marketing plan, be sure to include the trends for 2022. You will gain a huge competitive advantage over your competitors if you start implementing new types of marketing activities early.
1. Artificial intelligence
In the field of digital dialogue marketing, artificial intelligence enables you to optimize your measures. Automations make the precise analysis of search patterns and customer information possible. Artificial intelligence draws connections between data sets that would be too complex or time-consuming to be performed by humans. Artificial intelligence is already being applied in the following areas:
Personalized email marketing
Keyword generation for content creation
Product recommendations based on collected data
2. Micro-influencer marketing
While traditional influencer marketing now dominates many social networks, micro-influencers offer entrepreneurs a lot of potential that you should definitely employ within your business in 2022. Micro-influencers differ from macro-influencers by having a smaller number of followers. The main characteristic of such social media profiles is the high interaction and engagement rate. Often, micro-influencers serve a precise niche, which makes them particularly attractive for cooperation with suitable companies.
3. Interactive & agile marketing
To enable companies to respond more quickly to changes in marketing communication, agile methods are increasingly used in the marketing mix. Interactive elements on corporate websites or social media channels will gain even more importance in the coming year. Involving users and sharing information with them, strengthens the connection to your brand and your products. The following elements can be used in interactive marketing:
4. Lives & stories
Lives have become one of the most popular online content formats in the past year. This trend will continue into 2022 and will gain more popularity. Give your followers behind-the-scene insights into your business through live streams. On both Instagram and Facebook, users are increasingly engaging with short-lived content, like Stories. The exclusive availability of these photos or videos makes them particularly attractive to your followers.
5. Voice & visual search
Search engines are also expanding their service to include voice and visual search in 2022. In the future, customers will be able to get information about a specific product using image uploads. As a business owner, make sure your products are compatible with this search service. Voice search is growing in popularity. Marketers should optimize their product pages to accommodate the increasing number of users.
6. Content marketing & storytelling
Content marketing has become an integral part of social networking and digital marketing. Creating content that adds value for your user generates many visits to all of your digital channels. Make sure it is simple and clear, making it easy for your potential customers to find their way through the wealth of information on the Internet. The combination of quality content marketingand unique storytelling will help your company make the customer journey exciting.
7. Shorter video content.
Videos continue to be very popular in social media marketing. Instead of long videos, the trend is shifting toward shorter content that users will watch to the end. By 2025, Google expects video content to increase to 80% of all internet traffic. As online video footage will continue to increase, online marketers will have to prepare appropriate strategies to incorporate these into the marketing mix.
8. Data protection & data security
A new dawn awaits humanity, as data protection is becoming a relevant topic for every company. With the introduction of GDPR into the world of commerce, relevant hurdles of data collection may impact your organisation. The protection of personal data is becoming increasingly important in 2022. Google has announced the removal of tracking cookies by the end of 2023. Transparent communication and good preparation make it easier for marketers to cope with these new challenges.
The next steps for your company in digital marketing
The trends represented here are an optimal starting point for developing your marketing strategy for 2022. To adapt to the new changes in digital marketing, you should ensure the availability of sufficient resources in social media marketing. Optimize your content thereby engaging more intensively with your potential customers through personalized and interactive content. Ensure that your company has employees with relevant expertise in online and content marketing.
How outsourcing4work can help you with your digital marketing
As your digital marketing partner, outsourcing4work can help you manage your social media and search engine advertising, by assisting you with relevant marketing experts. While you take care of your essentials in your business, we support you with a cost-effective and flexible digital marketing staffing solution.
Get to know the possibilities of our service and arrange a free introductory meeting.
The need for a digital marketing strategy stems from the high rate of digital media usage. Computers, tablets, smartphones, game consoles, the list of digital devices is endless. New opportunities are emerging for entrepreneurs to communicate their products to online customers. Find out how to step up your digital marketing strategy professionally in this article.
A digital marketing strategy refers to measures taken to achieve economic goals digitally or virtually. The strategy developed, must be consistent with the defined objectives and the framework of the company.
In a digital strategy, the goals are achieved through online marketing channels. For example, a digital marketing goal could be to achieve 20% more sales through a website. This goal can include different variables. The elaborated strategy decides the approach to the emerging variables.
Is a digital marketing strategy the same as a digital marketing campaign?
The terms “strategy” and “campaign” are often considered synonyms in the context of digital marketing.
The strategy shows how primary marketing goals are to be achieved. The campaign contains individual elements that make up the strategy. A campaign moves the digital marketing goal forward incrementally with the help of individual elements.
Types of digital marketing
Every business needs a clear strategy to work effectively. If the conceptualized strategies are followed diligently, the probability of making the right decisions is much higher, aimless spontaneous ideas or inspirations are avoided, and energy is saved for the essentials.
Digital marketing is characterized by various manifestations. The most common forms of digital marketing include:
A successful digital marketing strategy should include all of the above elements in a well-thought-out, cohesive plan. A professional marketing plan that includes all elements will save time, energy, and money.
How to create your digital marketing strategy
Developing a digital marketing strategy does not have to be a complex task. We will show you 5 simple steps to a digital marketing strategy that can provide a foundational framework for your business.
1 Define the target audience
Before effective marketing can take place, the target audience must be accurately determined. Conducting an analytical evaluation of the website is considered an effective method. Alternatively, surveys and conversations with sales or customer service can also help. Such evaluations provide new insights regarding the age, intentions, and challenges of the customers.
2 Define the goals
A goal should be specific and motivating. “Generate more revenue,” or “win more customers” are not good examples of specifically defined goals. To successfully define a goal, it helps to look at the SMART concept. SMART is an acronym for:
3 Make assessments
In the third step, the marketing strategy is already in full swing. Accordingly, a review of all previous activities is due. What has worked well and what, not so well? It is a good opportunity to create visual and text material to record the results and re-use them if necessary.
4 Clarify practical issues
A variety of creative ideas are certainly beneficial but creativity is not of much use if there are not enough resources to implement them. At this point, it is important to realistically assess all further measures and to precisely identify the available resources.
The following aspects comprise the identification of the own means:
Available budget: How much money can you spend on marketing activities?
Personnel planning: Do you have enough employees or do you need to outsource tasks?
Marketing channels: Which marketing channels can you use? What goals are you pursuing through each channel?
These practical questions should be clarified from the outset in order to avoid stumbling blocks and to generate the best possible success within the scope of your entrepreneurial possibilities.
Ideally, optimal planning is done via a calendar in which all essential elements are brought together. For example, a clear spreadsheet is an excellent way to record and document email newsletter campaigns. In the long run, the plan often slightly differs from what was initially chosen as the strategy but mistakes and differences are a part of it!
outsourcing4work – your partner for digital marketing professionals
Are you looking to design a marketing strategy that works for you? Then outsourcing4work is your ideal partner for digital marketing. Our digital marketing professionals are experts at what they do. Within days we can provide you with a suitable, and qualified employee.
Benefit from the flexible and efficient outsourcing4work solutions.
To get started, arrange a free initial consultation now!