Let us support you in your business in handing over tasks to a virtual assistant that you do not want to handle yourself. Virtual assistants take over tasks for you so that you have more time for the essentials in your business. Today we will show you how to recognize professional virtual assistants, which tasks they take over and how to find a virtual assistant for your company.
Originally, the term “virtual assistants” which can be abbreviated to VA or VPA (virtual personal assistant), originated in the United States. There, virtual assistants were already supporting companies or individuals in the 1990s. In the meantime, this trend has also arrived in Germany, and more and more entrepreneurs who need support are having virtual assistants take over various tasks. A virtual personal assistant performs the tasks of a classic assistant for you, but in virtual space, i.e. not on-site, but via remote work from the home office. Virtual assistants can work location-independently and as digital nomads from different parts of the world. Communication with you as the client is mainly via the Internet, video call or e-mail.
Virtual assistance tasks
There is a wide range of virtual assistance tasks that you can delegate and not have to do yourself. From classic tasks, such as office services, data entry or research work, to more specific task areas, such as social media management or website creation, you have the option of outsourcing various company areas to virtual assistants. The following overview gives you an idea of the services most virtual assistants provide for their clients:
Social Media Management
Social networks serve as an important marketing tool and a direct mouthpiece to your potential customers. They are essential channels for your corporate communication. It is worthwhile to let a virtual assistant take care of the optimal setup of the individual platforms, the creation of appealing postings as well as the community management. Of course, various gradations of the activities taken over are possible. From complete social media management to smaller sub-areas, such as the design of advertisements, virtual assistants cover your desired activities.
No company can do without accounting. However, very few entrepreneurs are familiar with these processes down to the last detail. In this area, it is worth benefiting from the expertise of a virtual assistant who can work with appropriate accounting programs and control your incoming payments.
General office tasks
General office tasks, such as coordinating appointments or managing emails, can also be ideally delegated to virtual assistants. Due to the regularity of these tasks given below, it’s worth handing them over to a VA on a permanent basis:
Data input and entry
Digital filing of documents
Creation of presentations, PDFs or Excel spreadsheets
Maintaining cloud systems, such as Dropbox or Google Drive
Conducting customer acquisition
Graphic or text creation
For the design of the company website, your newsletter or classic press releases, you need regular text contributions and graphics. Freelancers can support you with targeted expertise, for example, in the area of SEO texts as a virtual assistant. The same applies to the creation of graphics for social networks, the blog or landing pages. By having a virtual assistant create graphic material for you, you benefit from the expertise and don’t have to teach yourself anything in this area.
Advantages and disadvantages of a virtual assistant
First and foremost, give yourself a huge time saving by using a virtual assistant. By outsourcing various tasks to a VA, you gain new freedom to deal with the essential aspects of your business. You gain the greatest possible flexibility by employing a virtual assistant because a VA can be used as needed and flexibly for individual subtasks. Virtual communication in the context of remote work offers both you and your assistant the opportunity to work independently of location. The often favourable prices of virtual assistants help you save costs. You receive high-quality and reliable services based on years of experience through your VPA. Since the professional title of “virtual assistant” is not yet protected and no specific training path can be assigned to it, it is possible for anyone to call themselves a virtual assistant. So, it is important to ask for samples of your work before you start working together.
How to find virtual assistants for your company
You have several options for finding a virtual assistant for your business on the Internet. By asking around in your personal network, you can find a virtual assistant through recommendations from your business contacts. Google can be used to locate VPA websites with targeted keyword combinations. Combine the term “virtual assistant” with the service you are looking for or your location. Far from the traditional Google search, you can find a suitable assistant for your company on freelancer portals and VA platforms, such as “my VPA”. There are also private Facebook groups where you can introduce your company and post a VA job.
How outsourcing4work supports you in finding virtual assistants
outsourcing4work supports you as your partner for back-office services. Benefit from our 28 years of experience in the field of future-oriented remote work. Whether research, data entry, customer service, image editing or digital marketing – we will find the right virtual assistant for your company. Transfer tasks from your business to a virtual assistant and let us advise you on the successful outsourcing of your business processes in a free introductory meeting.
A CMS (Content Management System) is used to create professional and dynamic website content. Creating and maintaining a professional website is nowadays an indispensable part of business and contributes significantly to the company’s success. Especially the layman quickly loses the overview with up to 350 available programs: Which CMS is the right one for my online project?
We are going to draw a CMS comparison and show you the 5 best CMS platforms on the market.
A CMS is a piece of software. The software allows the user to create web content through a graphical user interface. Web content can be text, video or even images. A CMS is characterized by the fact that any website owner can collaboratively create, modify and publish dynamic content without any programming knowledge. For the purpose of running a professional website, there is no longer a need to master a programming language.
Open source or proprietary software? A comparison:
Many content management systems are made available to users as open source. An open-source system or freely available codes are called an open-source platform. The open CMS usually does not include licensing costs and accordingly provides for a broad user community. Proprietary software, on the other hand, is created by companies and is generally marketed professionally as a commercial product. As a rule, the purchase of proprietary software is associated with licensing costs.
The 5 best CMS platforms
When looking for the right CMS platform, it helps to take a look at the worldwide market share of the software used. Because basically, the more users the CMS has, the more community and expertise exists in the market that can help each other.
Probably the best-known platform for creating website content is WordPress. With a worldwide market share of 65%, WordPress represents the largest open-source CMS platform. But other content management systems can also score.
Once conceived as a blog system, the content management system has now grown into software suitable for all purposes with numerous extensions. More than 58,000 available plug-ins, search engine friendly URLs and application tools for optimized mobile views, make WordPress the most used CMS platform worldwide. The easy and user-friendly installation makes WordPress especially popular among bloggers.
Easy integration of plug-ins
User-friendly user interface
Plug-ins often have security vulnerabilities
Limited stability with high accesses
Many security updates
Joomla! focuses its target audience on beginners as well as advanced users. The scope of application is somewhat more demanding than WordPress. Nevertheless, Joomla! can score with an active user forum and online manuals provided for the community. In particular, the professional community supports multiple languages, making the platform extremely popular with users.
Low installation effort
Many designs and extensions
Easy template creation
Patchy rights management
Extensions partly liable to pay costs
Extensions have to be updated manually
Drupal originally served as a student community solution. The open-source platform is freely accessible and scores with a simple basic installation that can be extended with various modules. Drupal focuses on social publishing and community projects. In addition, the platform offers over 1,300 distributions as a complete solution for typical use cases.
Large selection of extension modules
Multi-domain management possible
Many post-installations required
This CMS stands out for its user-friendliness. In addition, the software collects further plus points with a multilingual backend and an intuitively usable and clearly designed administration platform. Contao focuses on compatibility with web standards and a freely accessible provision of online content in HTML5.
Powerful system architecture
Excellent security record
Administration, installation and updates are user-friendly
Basic system does not allow for multi-step workflows
Comparatively small community
TYPO 3 interprets itself as an enterprise management system and enjoys a high reputation, especially in German-speaking countries. A qualified team of developers is constantly improving the platform and bringing it up to date. Usually, large e-commerce companies resort to TYPO3 as their CMS.
Large community with plenty of expertise
High level of functionality and flexibility
Outstanding rights management
Administration, configuration and implementation not suitable for beginners
High demands on hosting
High learning curve for beginners
outsourcing4work – Your partner for website development
You are still unsure which CMS is ideal for your online project? Or have you already made up your mind and are looking for a qualified and suitable IT professional to develop your website while keeping up with the latest trends?
otsourcing4work is your ideal partner company to successfully design and implement your online projects. As a 100% remote company, we offer cost-efficient business solutions. Our employees have years of experience and qualifications and are recognized specialists in the field of website development. Together we will implement your website wishes professionally and according to your requirements.
Do not hesitate and arrange a free initial consultation with our experts now!
A positive corporate culture is becoming more important as remote work increases. The COVID 19 pandemic has prompted many companies to offer an alternative work solution to the traditional one. Working from a home office has become the norm for companies of all sizes and now defines many people’s workday. Some companies are delighted with the flexibility they have gained, while others are experiencing a loss of corporate culture.
How can a positive corporate culture be shaped in times of remote work?
Corporate culture refers to prevailing values, norms and attitudes that influence actions, behaviours and decisions within an organization. It influences structure and organization and contributes to positive communication and collaboration among employees. Corporate culture includes unwritten rules, attitudes and manners among each other that develop over years.
Corporate culture can contain some of the following elements:
• Behaviors and interactions: greetings, dress code, cohesion and loyalty.
• Managers: personal responsibility, decision-making, trust
• Communication: tone of voice, tone during breaks, communication channels (e-mail, telephone or radio)
• Organization and structure: work teams, flat hierarchies, self-organization, working conditions
• Working environment: workplace design, food and beverages
• Values and norms: Attitude toward mistakes, willingness to take risks, core competencies (speed, creativity or innovation)
Despite Remote Work: Building Social Closeness
In a home office environment, company culture is a primary concern for many leaders. How can ceremonies and rituals be reenacted and reimagined virtually? How can bonds be built and created with little or no face-to-face interaction? In a virtual business setting, company culture does not just disappear but can be reinforced to assist employees and freelancers. People need regular social interaction to stay motivated and happy at work. In a home office, interpersonal contact with fellow employees is non-existent. However, with the advancements in technology, companies can utilize benefits from different online messaging and communication platforms. Regular meetings in the digital space create proximity.
Relying solely on digital gimmicks will not be enough to develop a positive corporate culture in the home office. Just as in traditional offices, your entrepreneurial social skills will also matter in the digital space.
At this point, we have highlighted three valuable tips for you:
Tip 1: Employee well-being When employees work from home, the work-life balance looks like it has been turned upside down. An intensive exchange with the team is therefore inevitable.
Regular and active conversations with the team are an indispensable factor in remote working. The question of the working environment is also relevant. Open and transparent communication is thus inevitable and allows the employee to feel important despite the physical distance between employer and employee.
Tip 2: Stick to traditions Corporate traditions represent an important feel-good factor for employees. It is important to uphold the traditions that already exist. Celebrate every achievement of employees, as this is important and can boost employee morale.
In everyday working life, employees would have lunch breaks together. As a business owner, continue with these rituals. In the digital space, book fixed times when the team can take a break together.
Tip 3: Encourage communication The lack of direct contact may often lead to a lack of clarity and direction in the home office regarding the tasks to be completed. Instead of issuing long statements every day, managers should be available more frequently in the remote office to provide assistance. Employees need to feel that supervisors are there for them, despite the greater distance. In addition, open communication between all employees can foster greater inclusivity in the team.
Remote Work: How customers and employees benefit
Location-independent work: The model of the future world of work. Employees enjoy flexibility and continuously improve their work-life balance. 100% remote companies, like outsourcing4work, specialize in implementing home office models.
Maintaining or developing a positive corporate culture despite remote working? This is no problem for outsourcing4work professionals! With over 25 years of experience in the market, we have developed a well-rehearsed digital infrastructure and communication structure.
Let your company benefit from our future-oriented remote model.
Arrange a free and non-binding initial consultation now.
As we all know, developments in digital marketing keep on evolving. A number of trends are already emerging that will shape digital marketing in 2022. This makes it even more important for your company to stay ahead of your competition. We’ll give you an in-depth understanding of 8 digital marketing trends and show you the next steps for your business.
When preparing your annual marketing plan, be sure to include the trends for 2022. You will gain a huge competitive advantage over your competitors if you start implementing new types of marketing activities early.
1. Artificial intelligence
In the field of digital dialogue marketing, artificial intelligence enables you to optimize your measures. Automations make the precise analysis of search patterns and customer information possible. Artificial intelligence draws connections between data sets that would be too complex or time-consuming to be performed by humans. Artificial intelligence is already being applied in the following areas:
Personalized email marketing
Keyword generation for content creation
Product recommendations based on collected data
2. Micro-influencer marketing
While traditional influencer marketing now dominates many social networks, micro-influencers offer entrepreneurs a lot of potential that you should definitely employ within your business in 2022. Micro-influencers differ from macro-influencers by having a smaller number of followers. The main characteristic of such social media profiles is the high interaction and engagement rate. Often, micro-influencers serve a precise niche, which makes them particularly attractive for cooperation with suitable companies.
3. Interactive & agile marketing
To enable companies to respond more quickly to changes in marketing communication, agile methods are increasingly used in the marketing mix. Interactive elements on corporate websites or social media channels will gain even more importance in the coming year. Involving users and sharing information with them, strengthens the connection to your brand and your products. The following elements can be used in interactive marketing:
4. Lives & stories
Lives have become one of the most popular online content formats in the past year. This trend will continue into 2022 and will gain more popularity. Give your followers behind-the-scene insights into your business through live streams. On both Instagram and Facebook, users are increasingly engaging with short-lived content, like Stories. The exclusive availability of these photos or videos makes them particularly attractive to your followers.
5. Voice & visual search
Search engines are also expanding their service to include voice and visual search in 2022. In the future, customers will be able to get information about a specific product using image uploads. As a business owner, make sure your products are compatible with this search service. Voice search is growing in popularity. Marketers should optimize their product pages to accommodate the increasing number of users.
6. Content marketing & storytelling
Content marketing has become an integral part of social networking and digital marketing. Creating content that adds value for your user generates many visits to all of your digital channels. Make sure it is simple and clear, making it easy for your potential customers to find their way through the wealth of information on the Internet. The combination of quality content marketingand unique storytelling will help your company make the customer journey exciting.
7. Shorter video content.
Videos continue to be very popular in social media marketing. Instead of long videos, the trend is shifting toward shorter content that users will watch to the end. By 2025, Google expects video content to increase to 80% of all internet traffic. As online video footage will continue to increase, online marketers will have to prepare appropriate strategies to incorporate these into the marketing mix.
8. Data protection & data security
A new dawn awaits humanity, as data protection is becoming a relevant topic for every company. With the introduction of GDPR into the world of commerce, relevant hurdles of data collection may impact your organisation. The protection of personal data is becoming increasingly important in 2022. Google has announced the removal of tracking cookies by the end of 2023. Transparent communication and good preparation make it easier for marketers to cope with these new challenges.
The next steps for your company in digital marketing
The trends represented here are an optimal starting point for developing your marketing strategy for 2022. To adapt to the new changes in digital marketing, you should ensure the availability of sufficient resources in social media marketing. Optimize your content thereby engaging more intensively with your potential customers through personalized and interactive content. Ensure that your company has employees with relevant expertise in online and content marketing.
How outsourcing4work can help you with your digital marketing
As your digital marketing partner, outsourcing4work can help you manage your social media and search engine advertising, by assisting you with relevant marketing experts. While you take care of your essentials in your business, we support you with a cost-effective and flexible digital marketing staffing solution.
Get to know the possibilities of our service and arrange a free introductory meeting.
You can find a professional WordPress developer through WordPress outsourcing to India, all without high costs. The worldwide popularity of the content management system (CMS) makes it much easier to find the right professionals, and experienced WordPress developers can be found in all corners of the globe.
According to user statistics for CMS systems, WordPress is by far the most popular system. According to statistics from W3Techs, WordPress has a whopping market share of nearly 60%, and if you can believe the numbers, a global share of nearly 26% of all websites run on the popular CMS.
WordPress outsourcing for new websites, maintenance and optimisation
WordPress outsourcing can be used very flexibly thanks to its various contract models, and creating new websites is only one form of it. For less complex website projects, you or an employee can do at least some of the basic set up yourselves.
The easy installation and the modular approach of WordPress enable virtually anyone to set up their own website, even without any programming skills. Every WordPress website uses a combination of WordPress software for the interface and templates for the basic design, as well as plugins for the individual features and elements.
WordPress outsourcing to India is so affordable that it is well worth it to hand over complete setup to a suitable web designer or WordPress developer. It can also be worthwhile to hire a specialist for the maintenance and optimisation of an existing WordPress website. Performance, security and regular maintenance are the main focus points for a developer.
WordPress outsourcing to strengthen your security
WordPress suffers from more hacker attacks than any other CMS, and the CMS is hacked 24% more often than other products. One reason for this is its high popularity, just like Windows or Android. Hackers specialise in mass-produced goods because the yield from automated attacks is usually much higher. Only security plugins (such as Wordfence, All in One WP Security & Firewall) or manual modifications to the CMS code can protect a WordPress website against manual or automated attacks. A website can be secured with the right WordPress outsourcing.
WordPress outsourcing for maintenance
If you don’t keep your WordPress page up to date, vulnerabilities will arise that hackers can exploit. In addition, plugins that are no longer compatible can lead to problems with the functions of the website. Therefore, regular WordPress maintenance is a must.
This includes updates for the CMS itself, the templates and installed plugins, regular backups, regular database optimisation and, depending on the situation, statistics analysis and log files.
WordPress outsourcing for performance optimisation
A WordPress specialist can optimise your webserver, the PHP and MySQL installations and WordPress itself for better performance. This almost always includes the use of Minify and caching plugins. Websites with many page views from various countries can increase accessibility and reduce loading times with a content delivery network (CDN) such as CloudFlare.
Since all of the activities described above are done completely online, you can easily use an affordable offshore provider in India. If you are interested in WordPress outsourcing to India, we at outsourcing4work are happy to take over finding a suitable provider for you.
We have specialised in the recruitment of Indian professionals and will easily find a suitable expert for your project. You can book a WordPress specialist in India at a fixed rate, or hire an engineer on an hourly basis. We offer all outsourcing options and our project managers guarantee professional implementation. Contracts are concluded with us as a European company, which will provide you with additional legal security.
Offshoring vs. outsourcing suggests a strong separation between these two business process outsourcing approaches. However, despite what this comparison would suggest, outsourcing and offshoring can very strongly overlap. Rather, it is their basic philosophies that distinguishes the two. For clean separation, it makes sense to use nearshoring as a possible third approach. Let me explain these differences with the example of software development.
Nearshoring vs. offshoring vs. outsourcing
In nearshore software development companies bring in specific software developers into the company without permanently hiring them. In contrast to other models, nearshore software development refers to software developers who are in the same time zone as you. This facilitates communication and coordination because both the client and the nearshore software development provider share the same working hours. In addition to a greater cultural proximity, the geography also plays an important role, since it is easier to bring a nearshore software developer into the company for a visit if necessary.
Offshore software development uses developers from distant countries, and India in particular plays a prominent role here. The coordination is somewhat more complicated, however at the same time offshoring offers the largest savings potential. India has positioned itself as an important IT nation and offers more than 55% of all outsourcing services worldwide. The combination of excellently trained software developers, English as a working language and low salaries which are almost unrivalled makes it hard for other countries to compete with India when it comes to IT offshoring.
Outsourcing is also an onshore strategy, which is feasible in your own country, nearshore or even offshore. Naturally, the IT sector is more dynamic in terms of outsourcing than other sectors of the economy. The offshore realisation of projects through suitable providers, or building your own offshore branch is already common practice.
It’s no surprise that even large IT corporations are taking advantage of offshoring-outsourcing and have built up their own large locations in India over the years. IBM employs more than 150,000 Indian employees, Accenture 80,000 and even the software giant Oracle is well represented with 80,000 employees.
From offshoring vs. outsourcing to offshore-outsourcing
With outsourcing4work you can easily realise important IT projects in India with offshore-outsourcing and save huge amounts of money. Creating websites and online shops, app development and SAP or MySQL database development are just a few examples of offshore IT projects possible with us.
outsourcing4work is not purely a service provider, but it takes on the responsibility for the success of your project as a European contract partner. You can hire temporary employees, complete a project at a fixed price or hire an entire team who will work exclusively for you, all through us.
India has long held the leading position for IT offshoring. The Asian country holds a considerable share of 55% of the international outsourcing market. Clients from all over the world appreciate the relatively unbureaucratic management in the country, as well as the high IT expertise of Indians.
While China rose to economic power as the so-called workbench of the world over the last decades, India developed itself as the market leader in the area of IT services. As a former English colony and established democracy, India found it easy to enter the global collaborative economy.
The fluent English language skills of an emerging Indian middle class played a large role in the rise to the world’s most respected IT offshoring nation. English is the second native language for more educated Indians and, therefore, for Indian IT professionals, who completed school and university in English. In difficult situations this makes it much easier to be able to communication with international clients. IT professionals from China or other low-wage countries are at a definite disadvantage.
IT offshoring is not only worth it for large corporations
Before the turn of the century, the first large outsourcing wave hit India as branches became established there. British Airways was suffering from increasing competition and high staff costs at the end of the 1990s, and moved a division of 300 employees to India.
Meanwhile, many major corporations became active in IT offshoring, and companies in the IT sector built up their own sites in India. IBM employs more than 150,000 Indian employees, Accenture 80,000 and even the software giant Oracle is well represented with 80,000 employees.
Thanks to the internet revolution and the expansion of broadband connections, IT outsourcing changed and became a large, completely virtual service outsourcing sector. Thanks to IT offshoring nearly every service can be affordably outsourced to India, from web design to business process outsourcing (BPO) for office jobs, digital photo editing, up to application software and mobile apps.
If you are considering software development or other complex IT services outsourcing to India, you will be in good company and will not need to enter the market alone. In India there are companies specialised in offshore IT outsourcing with hundreds or even thousands of employees who specialise in the specific needs of long-distance cooperation.
Professional support when offshoring
If you would like to take advantage of IT offshoring for your company, we are glad to help. We provide specialised IT professionals from all areas for cooperation with international clients. Creating websites and online shops, app development and SAP or MySQL database development are just a few examples of activities that can be outsourced to India with us.
We do not only act solely as a provider for IT offshoring, but also assume responsibility for implementation as your European contract partner. We ensure that your orders are processed exactly as you want them to be. We use our own project managers who are trained in Scrum/Agile who guarantee optimal communication and cooperation with you throughout the entire project phase.
PHP developers are expensive – and hard to find. If you have ever been on the search for a top-rate PHP developer, then you understand the problem. The popularity of PHP as a programming language is very high, but the supply of well-trained professionals can’t really keep up with demand.
The boom in complex web applications is to blame. Nearly all of them run on LAMP Stack, which stands for Linux as an operating system, the open source web server Apache, MySQL as a server side database software and PHP as the programming language. As internet statistics show, nearly 82% of web applications run on PHP.
PHP developers develop a huge amount of what we see in our browser windows. This also includes hybrid apps for Android, iOS, Windows Mobile and other mobile platforms, which work with HTML, CSS and PHP.
PHP developer – traditional fields of use
PHP developers work in various areas and specialise accordingly. They are not always involved in the development of new web applications because the further development and expansion of existing systems takes up an even larger share. PHP has existed since 1995 and more and more outdated PHP systems need their operation improved.
The complexity of PHP web applications should rarely be tackled by only one PHP developer, it is usually done in teams. There are always more and more specialists in certain areas: back end professionals, front end developers, security experts and more.
Back end PHP developers are primarily responsible for the part of the web application running on the server side, and know the pitfalls of performance and data management. Front end PHP developers are well experienced in usability and user experience. Full stack PHP developers are experienced in both area, and are therefore expensive and usually interested in a position as Lead Developer or Project Leader.
In addition to the work on proprietary web applications, many PHP developers also work in the field of CMS development on plugins and templates. Ultimately, nearly all modern content management systems (CMS) run on PHP, such as WordPress, Joomla, Drupal, Magento and Typo3. The knowledge profile of a PHP developer will differ accordingly. They are usually very heavily focused on existing web applications, and might not have the necessary toolkit for other tasks.
PHP developer with framework experience
Nowadays, hardly anyone produces pure code for hundreds of PHP and HTML files in a manually-crafted structure. PHP frameworks play an important role in this regard, like in other programming languages. Handling running PHP framework requires special knowledge and experience, which is why job advertisements will list the necessary knowledge the applicant should have.
The PHP frameworks Zend or Symfony are usually used in complex PHP web applications. These development environments are powerful and it is not very easy to learn them. There are also more streamlined development environments which are optimised for performance such as CakePHP, CodeIgniter or Yii.
The Wikipedia category for PHP frameworks shows nearly 40 different PHP frameworks that PHP developers can specialise in. If you are looking for a PHP developer you should pay careful attention to which PHP frameworks and which versions the developer is experienced in. Various certifications, such as ones given for Zend framework, can be helpful in the selection.
Indian PHP developer
India is a good starting place to find an excellent PHP developer who is affordable. Many companies are increasingly relying on full or partial outsourcing of developer activities. The significantly lower cost of living in India creates a huge cost advantage when compared to Europe.
You can find an Indian PHP developer for €20 per hour as an outsourcing professional. In Germany, for example, you will need to pay €65 for the same profile.
At outsourcing4work we can help you take advantage of these cost advantages and find a suitable PHP developer for you. We do not only act as a provider, but we as the contract partner, and our project managers, will take over the responsibility to ensure that your project is successfully implemented.
Depending on your needs, you can find an individual PHP developer as a temporary employee to strengthen your team, or have a complete project realised in India at a fixed price. You can also hire a complete team who will work exclusively for you in India.
For many companies, nearshore software development is the first foray into the outsourcing world. And it’s usually only done out of necessity. The search for a suitable software developer will often start to drag on because many employers will be competing for the same candidates. IT professionals are accordingly picky and, in addition to the salary, pay attention to numerous additional factors such as location, corporate culture, flexible work schedules and work perks.
With nearshore software development you will bring the right professionals into your company without having to permanently hire them. In contrast to other models, nearshore software development refers to software developers who are in the same time zone as you. This facilitates communication and coordination because both the client and the nearshore software development provider share the same working hours.
Onshore vs. nearshore software development
Onshore software development still has a greater proximity to the client since only providers from the same country are used. Business partners speak the same language, contracts are made within the same legal and economic framework and it is easy visit the client’s company. Since there is almost no cost advantage to onshore software development, European companies use this alternative far less than nearshore software development.
Offshore vs. nearshore software development
The cost advantages are significantly higher with offshore software development from a European perspective, and India plays the main role as the most important location for offshore outsourcing providers. The Asian country has positioned itself as an important IT nation and offers more than 55% of all outsourcing services worldwide. The combination of excellently trained software developers, English as a working language and low salaries which are almost unrivalled make it hard for other countries to compete. Many companies are then happy to accept more challenging coordination across multiple time zones for these advantages.
How you can combine offshore with onshore outsourcing
With outsourcing4work you can combine the low rates of offshore outsourcing to India with the comfort of onshore outsourcing. With our help you can realise complete software projects in India, and at the same time conclude the contract in Europe. Not only do you conclude the contracts with us as a European company, but you will also benefit from the convenience of a European contact partner.
We work with our own project managers who are specialised in Agile/Scrum and who will take over a large part of the technical coordination for you. We adapt ourselves to your needs with our flexible order models – you can choose between a project at a fixed price or on an hourly basis. You can also hire a team with multiple IT professionals in India for especially complex projects which will work exclusively for you.
Are you asking yourself ‘what is outsourcing?’. Then you should quickly brush up on your knowledge because almost nothing happens without outsourcing in today’s globalised economy.
To fully answer the question ‘what is outsourcing’ a blog entry will be too short. According to the dictionary definition, outsourcing is a generic term for handing over tasks to external or even internal service providers. At the heart of outsourcing stands a focus on core competencies, a rise in efficiency and, above all, a reduction of costs. I will only give you a brief outline of the most important types of outsourcing.
What is outsourcing? Onshore vs. nearshore vs. offshore outsourcing
The terms onshore, nearshore, and offshore are used to describe the distance between client and outsourcing provider in outsourcing. The word shore does not need to be taken literally.
Onshore outsourcing means that only suppliers from a company’s own country or economy are used. Business partners speak the same language, contracts are made within the same legal and economic framework and it is easy to visit the client’s company.
Nearshore outsourcing leaves behind the language and/or economy of the client, but is still within the same time zone of the provider. This facilitates communication and the coordination as well because both the client and the outsourcing provider share the same working hours.
Offshore outsourcing prefers takes advantage of particularly high cost savings rather than being close to the provider. The provider is usually found on a different continent. India is the market leader in IT outsourcing with a share of over 55%.
BPO – what is business process outsourcing?
BPO, or business process outsourcing, refers to handing over certain business processes which are not among the core competencies of the client. This especially includes repetitive office tasks with high personnel costs such as online or offline data collection through manual entry, or special software tools, data extraction from existing online data sources, data cleansing according to specific criteria, research tasks, catalogue management or photo editing.
BPO could also mean hiring a virtual assistant who takes on a variety of tasks on demand or completely outsourcing an external call center to a support team.
IT outsourcing refers to elaborate services such as software development, web development or setting up a cloud-based IT infrastructure. Because IT experts in Europe are very expensive, IT outsourcing accesses the high expertise of Indian professionals at low rates.
How you can take advantage of India for offshore outsourcing
With outsourcing4work you can combine the low rates of offshore outsourcing to India with the comfort of onshore outsourcing. With our help you can realise complete projects via BPO or IT outsourcing in India, and at the same time conclude the contract in Europe.
Our own project managers who are specialised in Agile/Scrum and who work in Europe will take over a large amount of the technical coordination. They will also be accessible for you at any time. Contracts are concluded with us as a European company, which will provide you with additional legal security.
We will adapt to all your individual needs with our flexible models. You can realise a project at a fixed price, or with temporary employees. For especially complex projects you can hire a team of IT professionals in India who will work exclusively for you.