As we all know, developments in digital marketing keep on evolving. A number of trends are already emerging that will shape digital marketing in 2022. This makes it even more important for your company to stay ahead of your competition. We’ll give you an in-depth understanding of 8 digital marketing trends and show you the next steps for your business.
When preparing your annual marketing plan, be sure to include the trends for 2022. You will gain a huge competitive advantage over your competitors if you start implementing new types of marketing activities early.
1. Artificial intelligence
In the field of digital dialogue marketing, artificial intelligence enables you to optimize your measures. Automations make the precise analysis of search patterns and customer information possible. Artificial intelligence draws connections between data sets that would be too complex or time-consuming to be performed by humans. Artificial intelligence is already being applied in the following areas:
Personalized email marketing
Keyword generation for content creation
Product recommendations based on collected data
2. Micro-influencer marketing
While traditional influencer marketing now dominates many social networks, micro-influencers offer entrepreneurs a lot of potential that you should definitely employ within your business in 2022. Micro-influencers differ from macro-influencers by having a smaller number of followers. The main characteristic of such social media profiles is the high interaction and engagement rate. Often, micro-influencers serve a precise niche, which makes them particularly attractive for cooperation with suitable companies.
3. Interactive & agile marketing
To enable companies to respond more quickly to changes in marketing communication, agile methods are increasingly used in the marketing mix. Interactive elements on corporate websites or social media channels will gain even more importance in the coming year. Involving users and sharing information with them, strengthens the connection to your brand and your products. The following elements can be used in interactive marketing:
4. Lives & stories
Lives have become one of the most popular online content formats in the past year. This trend will continue into 2022 and will gain more popularity. Give your followers behind-the-scene insights into your business through live streams. On both Instagram and Facebook, users are increasingly engaging with short-lived content, like Stories. The exclusive availability of these photos or videos makes them particularly attractive to your followers.
5. Voice & visual search
Search engines are also expanding their service to include voice and visual search in 2022. In the future, customers will be able to get information about a specific product using image uploads. As a business owner, make sure your products are compatible with this search service. Voice search is growing in popularity. Marketers should optimize their product pages to accommodate the increasing number of users.
6. Content marketing & storytelling
Content marketing has become an integral part of social networking and digital marketing. Creating content that adds value for your user generates many visits to all of your digital channels. Make sure it is simple and clear, making it easy for your potential customers to find their way through the wealth of information on the Internet. The combination of quality content marketingand unique storytelling will help your company make the customer journey exciting.
7. Shorter video content.
Videos continue to be very popular in social media marketing. Instead of long videos, the trend is shifting toward shorter content that users will watch to the end. By 2025, Google expects video content to increase to 80% of all internet traffic. As online video footage will continue to increase, online marketers will have to prepare appropriate strategies to incorporate these into the marketing mix.
8. Data protection & data security
A new dawn awaits humanity, as data protection is becoming a relevant topic for every company. With the introduction of GDPR into the world of commerce, relevant hurdles of data collection may impact your organisation. The protection of personal data is becoming increasingly important in 2022. Google has announced the removal of tracking cookies by the end of 2023. Transparent communication and good preparation make it easier for marketers to cope with these new challenges.
The next steps for your company in digital marketing
The trends represented here are an optimal starting point for developing your marketing strategy for 2022. To adapt to the new changes in digital marketing, you should ensure the availability of sufficient resources in social media marketing. Optimize your content thereby engaging more intensively with your potential customers through personalized and interactive content. Ensure that your company has employees with relevant expertise in online and content marketing.
How Outsourcing4work can help you with your digital marketing
As your digital marketing partner, Outsourcing4work can help you manage your social media and search engine advertising, by assisting you with relevant marketing experts. While you take care of your essentials in your business, we support you with a cost-effective and flexible digital marketing staffing solution.
Get to know the possibilities of our service and arrange a free introductory meeting.