Catalogue processing is a recurring task in the retail sector; e-commerce is seeing rapid growth in the B2C sector, as well as the B2B. More and more transactions are taking place on the internet, and a properly maintained website is a must to do business online.
Outsourcing catalogue processing is often used by online shops as well as for digital catalogues. In both cases, you will need to have a suitable amount of raw material comprised of product images, descriptions, technical information such as pre-installed parts, specifications, material or components and weight in a structured digital form. You can give access to the product database to the outsourcing employees for e-commerce pages.
Desktop publishing applications (DTP) are used to produce digital catalogues in document form, such as QuarkXPress, Adobe InDesign or Microsoft Publisher, with which graphic and design heavy documents can be set, like with a word processor. This kind of catalogue processing is individual projects that occur monthly or seasonally and have a specific inventory and delivery date.
However, for larger shops catalogue processing continuously takes place. There are also new products that need to be added according to a pre-determined pattern. A worker who has been sufficiently trained in the system will need to enter the content through descriptions, illustrations, videos and photos.
Usually, there is a specific style guide for the catalogue processing which defines image size, frames, paragraph lengths, technical data formats, headlines and subheadings, text length, word choice and expressions, file formats, meta tags and much more. The more exact the details, the better you can outsource the work.
Outsourcing for catalogue processing
Catalogue processing is generally not complex work, but instead a task that requires accuracy and reliability. In an online shop, incorrect information can lead to unsatisfied customers and even merchandise returns. It’s therefore recommended to find a permanent partner that you train accordingly and who can be employed again in the future if necessary.
Good communication and clear information is key in the training period. Quality control should also be kept in mind, and you should retain competent staff who can guide the outsourcing employees.
At outsourcing4work we are very experienced in coordination across distance. We specialise in IT and BPO (business process outsourcing) employees from India, a country that is very popular among international clients thanks to its technical expertise.
We know that cultural differences and time and locational distance can bring about misunderstandings during projects, which is why we employ our own Scrum project managers who stay by the sides of our clients for advice and support throughout the entire project.
Our Scrum professionals have many years of experience with India, and have experience with common outsourcing issues. This allows us to prevent many difficulties, and even if one should arise, we can quickly find the right solution. We also take over much of our client’s work with it comes to the contract. We assume responsibility for the employment and payment of the Indian outsourcing employee. Our clients can conclude a contract directly with us as a European company. This makes the process much easier and also ensures legal transparency