Product research: A demanding job for business professionals

The higher the quality of the product, the less often people make spontaneous purchases: today’s consumer likes to do detailed product research because he/she quickly can feel overwhelmed by the variety of products and brands. Consumers want to be carefully informed before making a purchase, to make the right decision. As the variety of products on offer increases, they are developing new differentiating features for their purchasing decisions. In addition to price and brand awareness, many customers pay attention to additional services such as assembly or delivery service.