Video marketing is an imperative part of the marketing plan in a modern business. This is because orthodox methods have become less effective over the past few years, and markets have evolved. Furthermore, professionals, too, have felt the change. This change has enabled marketing professionals to understand that to elevate strategies, the marketing plans need more content that is video-based. So, content, especially video-based, is increasingly important for businesses in this technologically charged world.
And it’s for a good reason such importance is laid. With online content being transformed by the powerful video creation tools, here we explain what it is and, below, what are the top 6 reasons it’s key to the success of a business.
What is Video Marketing?
Videos are used to communicate, educate, or inform new or existing audiences. These audiences are either clients or potential clients. This form of marketing vide has proven significantly effective, with consumers demanding more video-based content.
It also helps build brand awareness and generate traffic to business portals and websites. Additionally, video content plays a major role in improving sales and after-sales activities.
Often, it’s been said, but if a picture is a thousand words, then a video is so much more! Its engagements are powerful, and using this for business products and services draws significantly positive results.
For instance, research has found that the majority of consumers buy products after watching product videos and will most likely share the video as compared to other shared content. Accordingly, video content has many forms, such as product videos, testimonials, vlogs, explainers, training videos, social media videos, etc., and its impact differs from audience to audience, business to business.
Top 6 Reasons Video Marketing is Key to Business Success
These days many platforms have been introduced solely for videos. This rising popularity is evidently providing marketers with an opportunity to be able to stand out. And, these 6 reasons will explain why video marketing is the key to business success in 2022:
- More Attraction & More Customers
- Building Trust
- Explain Better
- Brand Storytelling
- Personal Connection via Social Media
- Consumers Trust Consumers
More Attraction & More Customers
Videos are short and sweet. But, on the other hand, trying to capture the attention of an audience in a matter of seconds is not easy. A marketing video is creatively thought up and compels all those scrolling to stop and pay attention to the content. It is attractive enough that in a short span of time, the message is carried across in a meaningful manner. Videography is also ideal for attracting new customers. Using social media, which we will get to shortly, videos can easily be shared for advertising purposes. Also, platforms such as YouTube are a great place to upload brand videos. All this in a budget-friendly, cost-effective way.
Building Trust
All relationships are based on trust, even businesses. When a business builds a customer base, the business can trust its clientele to spread the word regarding the business and its products or services. Video content enables them to do that easily. Also, as compared to graphics and images, engagement levels are increased, invoking different comments or reactions. Videos tell stories and help get everyone excited about it. Fostering trust through these is ideal, and platforms like YouTube do exactly that for viewers; build trust.
Explain Better
For businesses with a more technical offering, videos can be more effective than simple text. Explaining how the product or service works is crucial to a deeper understanding that will sway users to purchase it. Also,video marketing helps explain difficult concepts much more easily. Paired with animation, videos can bring the concept to life. Fun, imaginative content always garners appreciation and interest.
Brand Storytelling
Businesses need to tell stories with the help of topics, events, and experiences from their perspectives. This enables consumers to better comprehend who they are as a business. Storytelling is an effective means that connects businesses with consumers and develops a brand personality. Video blogs can be a part of video marketing strategies that can really engage audiences and tell stories. At the same time, research shows that majority of vlog content is not by brands. However, brands are getting on board with this trend and are putting more effort into personal connections and keeping consumers coming back for more interesting content.
Personal Connection via Social Media
Social media is a tool that can show the brand’s personality while creating a more personal, private connection with viewers. And the best thing about social media videos is that they don’t have to be perfect, unlike vlogs. Also, unlike vlogs, social media offers more versatile interactivity with consumers. Tagging stories with videos, posting polls for feedback regarding products and services, or a session of Q&A with the audience are great examples of how businesses can use videos to shed light on themselves as a brand.
Consumers Trust Consumers
An interesting fact about consumerism is that consumers deem user-generated content more trustworthy as compared to branded content. Using video marketing to, for example, partner with satisfied customers as brand ambassadors. Video content generated by customers on social media is excellent for resharing to increase visibility. This generated content will build trust over time and influence purchasing decisions. There are a number of ways to get brand ambassadors, such as incentives, referral programs, engaging influencers, and even plain asking on social media. Satisfied customers of any brand are eager to share their positive experiences.
Need Content for Effective Video Marketing?
Video marketing has become the top form of marketing, and for valid reasons. Marketers can reach more people, and it has become easier than ever to create and share online video content. With a balanced marketing plan that has video as part of the strategy, it is bound to engage, inform, and gain new audiences. The success of marketing in the modern business verily lies in thoughtful, creative, simple online video content. Visit our website to learn about our professional video editing services and grow your audience.