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The path to transparent customers – web research services provide companies with important information on purchasing behaviour

The use of web research services is a trend growing in significance in modern business life. It is generally used to identify, and partially predict, internet purchasing behaviours and trends with the help of targeted search. A properly done web search will reveal which target groups react to which products, how markets change and where a company’s chances lie to expand into new markets. You can then design and develop a precise sales strategy using this method. How exactly does this work? By contracting professionals in the field of web research services who will find the right information and put it all together.

Web research services reveal information on prices and competitors

Web research services are usually very time-consuming – but well worth the effort. Targeted searches online can reveal important information on topics which are significant to the strategies of the business:

  • Information on the market situation and competitors’ business models: Perhaps you are still developing your business model and would like to get a feel for the market and create your own special market niche? Professional web searches can give you an insight into the competition, the terms of delivery and the portfolio of your potential competitors.
  • Information on prices and products: Do you want to take further advantage of the existing market potential, introduce new products or even invest in new markets? In any case, a careful market analysis which notes prices and possible products should be your first step: web research services make markets more transparent, and will give you more insight into your own market situation.
  • Product descriptions, reports and analyses, topics and technical data: Web research services quickly gather all information on the market environment in a professional manner.
  • Contact details of potential clients, investors and partners: Do you know who you are dealing with in strategic partnerships? Don’t leave anything to chance: this kind of information is worth its weight in gold. You can find everything online – you just need to provide the search criteria. You can then leave the actual search to the professionals, who will flexibly and quickly gather all the necessary information for you.

The experience of the researcher plays a decisive role in the quality of the results of the web research services. Therefore, it makes sense in an economic context to not have an employee do it in addition their own work, but to entrust it to professionals who can approach an online search with a plan, and who will know exactly where to find the information they need. For this reason, many companies already use professional service providers in the field of business process outsourcing. Many of these service providers are based in India. The big advantage: these providers are highly experienced in internet research. As client you can use the researchers exactly for what they are best suited to, and can stay flexible: with temporary employees who work on individual projects according to demand. You only need to dictate how extensive the search needs to be, and when you expect the first results.

Web research services: companies benefit from the advantages of outsourcing

  • Flexibility: You flexibly use specialised service providers for each project, and you specify the range of the research and how many employees should be used.
  • Save time: You avoid long training periods for your own employees and any extra overtime or weekend rates, and get fast results from external professionals.
  • You save costs: Thanks to the difference in salary levels between India and Europe, you can hire qualified back office services at especially low rates. Many companies who have decided to use outsourcing have especially enjoyed this globalisation benefit.
  • Unlimited capacity: In complex projects you have entire teams available to you – similar to a branch (light). Web research services can even be carried out in a three-shift operation if needed, and seven days a week.
  • Efficiency and knowledge: Employees from Indian outsourcing providers in the field of web research services are highly skilled and experienced with internet searches. They all have a degree – some even in computer science!
  • You won’t take on any risk: The contract partner is not the Indian service provider, but a company based in Europe – such as us at outsourcing4work. Our European project managers will coordinate the cooperation with the Indian partner company. For companies who are interested in web research services, outsourcing4work is the perfect solution to buy services without risk.

Internet research: find what you are looking for

Internet research is an important topic for many companies. However, such a search can’t be performed ‘alongside’ your normal work. There are some well-known tricks and rules to conduct good internet research: set search terms, only use in-depth sources, organise your literature and check that everything is up to date! If you take these criteria into account, even a simple market search for products, potential customers or suppliers, markets or distribution channels can be a challenging task. Internet research is usually best left to professionals who specialise in back office work such as internet searches.

Professional internet research will keep you up to date

Internet research is tedious and time-consuming – although it pays off if you know in advance what you would like to learn. Online research can produce the most important facts on topics such as competitors’ prices and products, blog articles and online publications on related topics, trends and analyses, studies and research topics and technical and statistical data such as information and contact addresses from potential clients, suppliers or partners.

The quality of the internet research results depends on the willingness of the contracting company to entrust this work to professionals. outsourcing4work is one of these professional companies who has focused on professional business process outsourcing solutions. Internet research is conducted by our partner companies in India. Clients can then decide if they need temporary employees for single projects, dedicated employees as permanent employees or personnel teams as a branch (light) in India.

Delegating internet research to external service providers has many advantages:

  • Flexibility: If you outsource internet research, you yourself define how comprehensive the search should be and how many employees should be involved. Entire teams are available as a branch (light) for larger projects. On request, internet research can be carried out in shift work, three days a week.
  • Save on time: If you use an external company for research, you avoid downtime among your own staff, along with their own training times and additional costs for overtime and weekend work.
  • Lower rates: Thanks to the difference in rates between Europe and India, internet research is cheaper when done by an external employee rather than your own employee.
  • Knowledge: Employees at our Indian outsourcing partner companies have a university degree and are highly knowledgeable and experienced in internet research.
  • Legal security: If clients work with an outsourcing service provider based in Europe, they receive the security they are used to. European project managers take over the cooperation with the Indian partner companies and are available during European business hours – and it is all based in the European legal system.

A good address for internet research

To summarise: internet research is perfect to outsource. Do you think so too? Get in touch!

Break into new markets: what a web search can offer companies

Web search is still quite a young business model, but more and more companies are discovering the opportunities it offers: a web search identifies trends and fashions in business, as well as sales strategies for sales planning.  A properly done web search will reveal which target groups react to which products, how markets change and where their chances lie to expand into new markets. The internet also offers a broad range of knowledge resources in fields such as history, politics, medicine, law, literature and finances, which only need to be dug up.  How? A professional web search can find this material, and then consolidate and condense the information into a format that can be used by companies.

A web search brings information to light and provides important addresses

A web search is usually very time-consuming – but the effort is worth it if you search for the right things. A targeted search will give you information on topics that are important to companies, such as:

  • The market situation/list of competitors Perhaps you are still at the start of your business model and would like to get a feel for the market and develop your own special market niche? Professional web searches can give you an insight into the competition, the terms of delivery and the portfolio of your potential competitors.
  • Valuable information on prices and products: Do you want to take further advantage of the existing market potential, introduce new products or even invest in new markets? In any case, a careful market analysis which notes prices and possible products should be the first step: web searches make the market more transparent.
  • Summaries, reports and analyses, topics and technical data: Any information on the market environment which has been quickly and professionally prepared will make the decision making process easier.
  • Contact details of potential clients, investors and partners: Don’t leave anything to chance. Hand over your criteria and leave it to the professionals. You should know who you are doing business with.

The experience of the researcher plays a large role in the quality of results in a web search, by the way.  It makes sense to rely on research professionals who can methodically take on a web search. Many companies are now starting to use business process outsourcing for tasks in this area. The big advantage: external employees complete the web search with experience and motivation. As client you can use the researchers exactly for what they are best suited to, and can stay flexible with temporary employees for individual projects.

Web search: companies benefit from the advantages of outsourcing

  • You stay flexible: you flexibly use specialised service providers for each project, and you specify the range of the research and how many employees should be used.
  • You save time: you avoid downtime, long employee training periods and extra charges for overtime or weekend working.
  • You save costs: thanks to the difference in salary levels between India and Germany, you can hire qualified services at especially low rates. Many companies who rely on outsourcing are taking advantage of globalisation.
  • Full flexibility for large projects: you can have entire teams for extensive projects. A web search can be carried out in a three-shift operation if needed, and even seven days a week.
  • Efficiency and knowledge: what do you need? An all-rounder or a specialist? Employees from Indian outsourcing providers in the field of web research are highly skilled and experienced with internet searches. They all have a degree – some even in computer science!
  • You won’t take on any risk: the contract partner is not the Indian service provider, but a company based in Europe – such as outsourcing4work. The company has a European project manager who will look after the cooperation with the Indian partner company. They are available during European business hours and are subject to European law.  For companies who are interested in outsourcing basic office tasks such as a web search, cooperating with outsourcing4work is the perfect solution to buy services without risk.