E-commerce is electronic commerce on the internet

E-commerce refers to trade on the World Wide Web, and is the abbreviation for electronic commerce. This electronic trading takes place on the internet: advertising, buying or selling from your own computer without needing to leave the house. However, the term e-commerce does not only describe the direct process of buying and selling – but also services in the area of customer service and online banking. The main focus of electronic business lies in the B2C and B2B business segment.

E-commerce makes convenient shopping possible

One of the most important characteristics, as well as a big advantage, of digital trade is that you can conveniently buy from your home, and without any time pressure. The customer can browse online catalogues at home, and order and pay online. Ideally the goods are then sent promptly to the customer. There is also a good opportunity for a broad exchange of information between the customer and provider in e-commerce: the customer is provided with a detailed product description before buying with all the information that they will need, online they will find more information and reviews from other customers on forums, guides and price comparison portals. This makes the buying process even easier.

A provider’s e-commerce business model should be a good combination of marketing activities such as search engine marketing and search engine optimisation – this is the only way the online shop will be found by customers. With the increasing importance of e-commerce over the last few years, the range of shop software such as OXID, Shopware, Magento, Prestashop or xt:Commerce has also increased. Clever e-commerce outsourcing lets beginners successfully bring their products online, as well as minimise risk and effort for their company at the same time. When outsourcing e-commerce services it is therefore important to ensure that the services and content creation in the form of advice texts, photos, product videos and product descriptions are all given the same amount of attention.

You can find more information on e-commerce on Wikipedia: https://en.wikipedia.org/wiki/E-commerce or on the German language business dictionary: http://wirtschaftslexikon.gabler.de/Definition/e-commerce.html.