Dynamics CRM is a customer relationship management software from Microsoft
CRM is an abbreviation for customer relationship management. Dynamics CRM is software from Microsoft which enables professional customer management. This means that from a prospective customer inquiry to the sale to the customer service – work processes in companies can be built flexibly, evaluated comprehensively and controlled. Dynamics CRM is closely networked with the Microsoft Office System. The advantage is that Dynamics CRM is directly operated from Microsoft Outlook, which means that employees in marketing, sales and service do not need to change between business applications.
Dynamics CRM marketing helps bundle customer information and efficiently carry out and evaluate marketing campaigns. Performance measures of previous marketing activities can take place with the help of analysis and reporting features, and customer preferences can be assessed, as well as new campaigns planned and initiated. The efficiency of a campaign can be increased through the import of data and automatic removal of duplicates.
The sales module Dynamics CRM serves to optimise and automate sales processes. Sales experts have access to all data both online and offline, so that you can work more efficiently and have more time for tasks. Salespeople will have an overview of all parties through registration of customer preferences and activities, as well as the creation of follow-up activities. Sales projects can be better prioritised by assessing sales opportunities. At the same time, the module supports the management of all essential documents, from offers and orders up to contracts and extension releases.
Dynamics CRM is available in different versions
Dynamics CRM offers support with the service module for all companies that would like to establish good service themselves. It provides customer information, case information, service history and support to the desktops of customer service representatives and supervisors. Access to service level agreements and the use of an automatic conversation can be well-supported by service staff and guarantees consistent service. In addition, the processing time for service requests can be significantly reduced by automated mapping, routing and automatic response mails.
You can find more information on Dynamics CRM on Wikipedia: https://en.wikipedia.org/wiki/Microsoft_Dynamics_CRM and on the corresponding Microsoft website: https://www.microsoft.com/en-gb/dynamics/default.aspx?WT.srch=1&WT.mc_id=SEM_vUt339Be